It's Your Ship: Management Techniques from the Best Damn Ship in the Navy [Hardcover]

D. Michael Abrashoff (Author)

Book Description

Publication Date: May 22, 2002

The story of Captain D. Michael Abrashoff and his command of USS Benfold has become legendary inside and outside the Navy. Now Abrashoff offers this fascinating tale of top-down change for anyone trying to navigate today's uncertain business seas.

When Captain Abrashoff took over as commander of USS Benfold, a ship armed with every cutting-edge system available, it was like a business that had all the latest technology but only some of the productivity. Knowing that responsibility for improving performance rested with him, he realized he had to improve his own leadership skills before he could improve his ship. Within months he created a crew of confident and inspired problem-solvers eager to take the initiative and take responsibility for their actions. The slogan on board became "It's your ship," and Benfold was soon recognized far and wide as a model of naval efficiency.

How did Abrashoff do it? Against the backdrop of today's United States Navy-Benfold was a key player in our Persian Gulf fleet-Abrashoff shares his secrets of successful management including:

* See the ship through the eyes of the crew: By soliciting a sailor's suggestions, Abrashoff drastically reduced tedious chores that provided little additional value.
* Communicate, communicate, communicate: The more Abrashoff communicated the plan, the better the crew's performance. His crew would eventually call him "Megaphone Mike," since they heard from him so often.
* Create discipline by focusing on purpose: Discipline skyrocketed when Abrashoff's crew believed that what they were doing was important.
* Listen aggressively: After learning that many sailors wanted to use the GI Bill, Abrashoff brought a test official aboard the ship-and held the SATs forty miles off the Iraqi coast.

From achieving amazing cost savings to winning the highest gunnery score in the Pacific Fleet, Captain Abrashoff's extraordinary campaign sent shock waves through the U.S. Navy. It can help you change the course of your ship, no matter where your business battles are fought.

Editorial Reviews

Amazon.com Review

Other than the sobering fact that real lives are regularly at stake, running a navy ship is a lot like running a business: leaders of both must get the most out of their crews to operate at peak efficiency and complete the tasks at hand. As commander of the highly acclaimed USS Benfold, Captain D. Michael Abrashoff irrefutably demonstrated how progressive management can succeed at sea; in It's Your Ship, he translates his methods into an approach that can also be applied by land-bound captains of commerce and industry. Describing "the ideas and techniques that I used to win my sailors' trust and, eventually, their enthusiastic commitment to our joint goal of making our ship the best in the fleet," Abrashoff cites embarrassing failures along with subsequent triumphs to illuminate the keys to his accomplished 20-month tenure aboard the guided missile destroyer. His suggestions: lead by example; listen aggressively; communicate purpose and meaning; create a climate of trust; look for results, not salutes; take calculated risks; go beyond standard procedure; build up your people; generate unity; and improve your people's quality of life. While hardly original on the surface, Abrashoff's course should provide practical direction and inspiration for any leader hoping for similarly positive results in similarly rigid organizations. --Howard Rothman

About the Author

At the age of 36, the Navy selected Mike to become Commander of USS Benfold - at the time, the most junior commanding officer in the Pacific Fleet. The immediate challenges that faced him were staggering: Exceptionally low morale with unacceptably high turnover and poor performance results. Few thought that this ship could improve.
The solution was to establish a system of management techniques that Mike calls Grassroots Leadership. At the core of his leadership approach on Benfold was a process of replacing command and control with commitment and cohesion, and by engaging the hearts, minds, and loyalties of workers - with conviction and humility. "The most important thing that a captain can do is to see the ship through the eyes of the crew." According to Mike, Grassroots Leadership and his Leadership Roadmap is a practice that empowers every individual to share the responsibility of achieving excellence. "It's your ship," he was known to say. His former sailors to this day still remind him of it.
By every measure, these principles were able to achieve breakthrough results. Personnel turnover decreased to an unprecedented 1 percent. The rate of military promotions tripled, and the crew slashed operating expenses by 25 percent. Regarded as the finest ship in the Pacific Fleet, Benfold won the prestigious Spokane Trophy for having the highest degree of combat readiness.
Mike recounted the leadership lessons from his turnaround of USS Benfold in It's Your Ship. First published in 2002, it quickly became a classic in the field of management books. It's a New York Times and Wall Street Journal Best Seller.
Prior to commanding USS Benfold, Mike served as the Military Assistant to the Secretary of Defense, the Honorable Dr. William J. Perry. He also helped draft the air defense plan for naval forces in the Persian Gulf in 1990, coinciding with Iraq's invasion of Kuwait; and served as the Executive Officer of the Cruiser Shiloh, where he deployed to the Persian Gulf in support of United Nations sanctions against Iraq.
Mike, a 1982 graduate of the United States Naval Academy, is now an experienced entrepreneur and thought leader having founded GLS World, a leadership development company dedicated to helping organizations an individuals deliver the best results in a challenging global environment. You can visit his website at www.glsworld.com.

See all Editorial Reviews

Product Details

• Hardcover: 212 pages
• Publisher: Business Plus; 1 edition (May 22, 2002)
• Language: English
• ISBN-10: 0446529117
• ISBN-13: 978-0446529112
• Product Dimensions: 6.5 x 1.2 x 10.2 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (217 customer reviews)
• Amazon Best Sellers Rank: #63,345 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

64 of 71 people found the following review helpful

4.0 out of 5 stars Your Ship, My Story June 23, 2003

By Roger E. Herman

Format:Hardcover

This book and its author have received a lot of media exposure, so I decided to check it out. While Abrashoff espouses proven leadership techniques, the only really new learning is how one man applied the principles on a Navy ship with a complement of 311 sailors. This is more a story of one man's awakening to how leadership is considerably more effective than management; how getting out of people's way is wiser than micromanaging them.

Leadership is emphasized in the book, and in every endorsement quote on the back cover. Yet, the subtitle says "management techniques," not "leadership techniques." Leadership did not come easy to Abrashoff; he had a lot of learning to do...and undo. As he moves through the chapters, this retired Navy Captain talks about his experiences in leading by example, listening, communicating purpose and meaning, creating a climate of trust, focusing on results, taking calculated risks, building people and unity, and strengthening quality of life.

Good leaders can tell you all about these concepts and how they are applied in their organization. Aspiring leaders and those who have not yet seen the light will be awe-struck by what Abrashoff accomplished. Solid, experienced leaders will see this book as more of a case study and a reinforcement of what they're already doing. As I have observed today's military leaders-as a citizen and as a consultant who has had the privilege of working with military leaders, the "system" is not as counterproductive as the author would lead us to believe. Bureaucracy is still bureaucracy, but Abrashoff is not alone in his practice of leadership skills.

Abrashoff applied leadership skills on his ship to achieve significant measurable results. I'm glad he documented his achievements so others might be inspired. I noted that he compared and linked his military experiences and perspectives to civilian applications. Through relationships with Fast Company magazine and other organizations, this author is now giving speeches and probably consulting. This book and the attendant publicity could be viewed as effective tools to position him as a sought-after speaker.

In all fairness, while the leadership principles and anecdotes from the USS Benfold are certainly present, this book struck me as more of an autobiography of the growth of a leader. For a treatise about leadership and considering the title, I was surprised to see such heavy use of first person pronouns in the writing.

Company owners and senior executives will find the book valuable as a case study of one man's experience. Managers will learn principles and techniques that can substantially improve their performance. Some readers will feel reinforced; others will feel discomforted by the heavy sense of ego and rationalization. It's a shame that Abrashoff did not choose to stay in the Navy to effect those changes he says are so needed; instead he left the service to write a book focused on two years of his work and hit the lecture circuit.

34 of 37 people found the following review helpful

4.0 out of 5 stars HOW TO MAKE A BUSINESS GO AND GROW February 10, 2006

By Gail Cooke HALL OF FAMETOP 500 REVIEWERVINE™ VOICE

Format:Audio CD

A new captain taking command of a ship is a ceremonial occasion. There's a reception, speeches, attendance by dignitaries, and the former commander is piped ashore. When Captain D. Michael Abrashoff took command of the USS Benfold on June 20, 1977 it was patently obvious that the crew was not at all sad to see their former captain leave. Abrashoff began to wonder if when he departed in two years the situation would be the same.

He well realized that he was totally responsible for the way the crew performed. But, how to do it without a company of unhappy men? As he points out being liked wasn't necessary but he did want to win his men's respect and trust. Thus, all would be more effective. The knotty question was how to do this.

In search of answers Abrashoff turned to some exit surveys, assuming that the main reason for leaving would be low pay. That was not the case at all. People left because they did not feel respected and they did not feel they had an impact on the organization. A low salary came in fifth as a cause for moving on. Abrashoff felt that he could apply these principles to his crew, and he did with stellar results.

Firstly, he stresses the importance of seeing the ship through the eyes of the crew. He solicited suggestions and many times found them to be extremely helpful. Communication was also high on his list as well as instilling in the men a sense of importance in what they were doing.

The payoff for captain and crew came not only in huge cost savings but also achieving the highest gunnery score in the Pacific fleet.

Abrashoff posits that what brought extraordinary change and success aboard his ship can do the same for a business. You'll be a believer after hearing his suggestions read in his own voice, one that speaks clearly, without hesitation, and with authority grounded in proven experience.

- Gail Cooke

20 of 23 people found the following review helpful

5.0 out of 5 stars Benfold crew knows we're the best! December 11, 2003

By EW3 Holly (Davis) Simpson

Format:Hardcover

I am a plankowner of the Benfold and admired Capt. Abrashoff's leadership. His superior leadership brought the moral of our ship from just ordinary shipboard life to a ship that many in the fleet wanted to become a part of. Our ship was a show-piece and we were proud to carry out his orders. What could have been a horribly desolate six months on deployment, including the holidays spent in the Gulf in 97-98, turned into a memorable experience for all, thanks to Capt. Abrashoff who even made UnRep a grand event! We learned from him that although we had a VERY important job to conduct, we were rewarded with pride in our accomplishments. Capt. Abrashoff was a very approachable Commanding Officer, an experience I had never encountered in the military and has been rare while employed with state government. He made an effort to see that his crew not only did their jobs exceptionally well, but that we enjoyed the festivities he provided for the ship while in port. I have read his fantastic book, reliving all the memories of my Benfold life and have used his leadership knowledge to become a successful professional in the "civilian" world. To the readers who feel Capt. Abrashoff is "arrogant" in his leadership style--I think if you had as awesome a ship as the Benfold to be a part of, you would be extremely proud of it and the leadership that made it such a fine place to spend a few years of your life.