Winter Driving Best Books of the Month Men's Leather Watches Learn more nav_sap_SWP_6M_fly_beacon Stephen Kellogg Explore Home Audio All-New Amazon Fire TV Subscribe & Save Valentine's Day Cards Bring a little greenery into your home Amazon Gift Card Offer girls2 girls2 girls2  Amazon Echo All-New Fire Kindle Paperwhite Shop Now SnS

Sort: Oldest first | Newest first
Showing 1-1 of 1 posts in this discussion
Initial post: May 19, 2008 7:00:21 PM PDT
Last edited by the author on May 19, 2008 11:11:39 PM PDT
Walker doesn't present us with a lot of new ideas here and he hasn't looked around at the research. He's good at filtering the ideas and packaging them up in a readable way and while many of these same examples cultural and brand critics have been citing for some time (it's the usual suspects like Timberland, American Apparel, Red Bull and the iPod), what he does do successfully is popularise this idea of what I call participant marketing and the use of "desire codes" as a simulcra for brand heuristics, the successful and perhaps somewhat accidental exploitation of our hidden biases by both brand owners and their agencies.

For more of this go to
‹ Previous 1 Next ›
[Add comment]
Add your own message to the discussion
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Prompts for sign-in


This discussion

Participants:  1
Total posts:  1
Initial post:  May 19, 2008
Latest post:  May 19, 2008

New! Receive e-mail when new posts are made.
Tracked by 1 customer

Search Customer Discussions
This discussion is about
Buying In: What We Buy and Who We Are
Buying In: What We Buy and Who We Are by Rob Walker (Paperback - January 5, 2010)
4.2 out of 5 stars (38)