Customer Reviews

It's not rocket science: Using marketing to build a sustainable business

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This is not a "how-to" book.  It is a "how to think" book.  Goozé is dead on target in his explanation of marketing's role.  This book helped me sort out where I needed to be amid the day-to-day chaos of a corporate marketing job.  I especially recommend the chapters on commodity products, and how to approach the marketing issues associated with them.

Read this book if you are thinking about starting a new business or want to increase sales in an existing company. Reading it won't guarantee success but it will arm you with the information that you need to gain a competitive edge in an increasingly competitive marketplace.

This is a clearly written "how to" book about basic business principles that work. It is full of informative examples from the history of business and it is the one book to read if you are serious about succeeding.

I'm not one to normally write my comments on any book. However, I enjoyed this one enough to take the time for these few comments. It makes you see the true difference between marketing and selling in clear terms. I liked the numerous examples used throughout the book. As a business owner, who knows I may even try some of this stuff, which is very unusual for me.