Founded in 1954, after the sports department of the department store "Jooss in Landau" was involved with production of the first table tennis table in 1952, JOOLA creates some of the highest-end table tennis equipment in the world. Offering an extensive line of tables, rackets, rubbers, and balls, JOOLA is the sponsored choice of many professional table tennis players. The company is consistently selected as the official supplier for competitive world events, and was the official table for the Olympic Games in Atlanta in 1996, Sydney in 2000, and Athens in 2004.
Domestically, JOOLA supports many of the largest competitions in the United States through a relationship with North American Table Tennis. The JOOLA North American Tour, which features competitions across the US, has been taking place since 2000, and JOOLA also supports the JOOLA North American Teams Championships -- the single largest tournament in the world. Held annually in Baltimore, Maryland over Thanksgiving weekend, it attracts the best players from around the world, as well as any recreational players interested in seeing how they stack up against the game's best.