New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
The auther showed examples of what other businesses have successfully & unsuccessfully done, but did not provide instruction on how to recreate this in your own mlm business.Published 14 hours ago by Lucy6
Excellent , I am starting a new business and somewhat new to social media, It creates new and exciting energy in your plans to grow your business. ....Published 16 hours ago by cindy green
Perfect for any marketer and/or small-medium sized business owner looking to understand how best to tailor your social media efforts. Case studies were very interesting.Published 3 days ago by Emily Maier
Great book to tell you about social media and how to market your business to others.Published 3 days ago by Cynthia I Langston
Gary Vaynerchuk has built his empire on being able to understand that value of social media and the differences between the social media platforms that anyone wanting to tell their... Read morePublished 10 days ago by Darren O'Neill
Gary's new book is fantastic for anyone looking to understanding how to leverage social platforms to create real value for your brand or business. Read morePublished 12 days ago by Mark