New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
another great book by gary. this one is very different from his past books as its more of a reference guide that an idea bookPublished 5 days ago by Ori
Interesting book! I like the case studies as it helps to understand what he is trying to convey.Published 12 days ago by PM
After owning companies and knowing how important building communities has been to my success Gary ties it a step further and shows you how to do the same online. Read morePublished 14 days ago by Yigal Adato
Practical and easy to understand. Explains everything we should know when using social media in business. I will re-read this book.Published 16 days ago by Martita
Short, sweet, no-nonsense book that is a great 101 for anyone who wants to engage with social media. GV is awesome, and haters gonna hate him, but he nails social media. Read morePublished 20 days ago by MixerElixir
Gary did a great job here, laying some great foundation for social media marketers and managers too.Published 22 days ago by HeartofHart