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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover


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Product Details

  • Hardcover: 224 pages
  • Publisher: HarperBusiness; 1ST edition (November 26, 2013)
  • Language: English
  • ISBN-10: 006227306X
  • ISBN-13: 978-0062273062
  • Product Dimensions: 2.2 x 3.2 x 0.4 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (351 customer reviews)
  • Amazon Best Sellers Rank: #944 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.


More About the Author

Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn't hurt either.

Thirty-three years ago, Gary got his start in business by ripping flowers out of people's yards and selling them back. Years later, he would use that savvy to grow his family's wine store from $3 to $45 million in just a few short years by launching WineLibrary.com, one of America's first wine websites. Fast forward to now, and he's continued to use that same business savvy, along with his brother, to build VaynerMedia, a new breed of agency that helps Fortune 500 companies like GE, PepsiCo, Hasbro and the New York Jets find their social media voices and build their digital brands. Along the way Gary launched a stratospherically successful internet wine show, written two bestselling books, and beaten Dr. Oz in basketball.

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Customer Reviews

Great book for learning social media marketing.
Dragan
This is a book I will re-read a couple of times and I know I'll keep getting something from it each time.
Paul J Ramsay
This book is easy to understand and fun to read.
Cody M. Chaloner

Most Helpful Customer Reviews

106 of 109 people found the following review helpful By Amazon Customer on March 28, 2014
Format: Hardcover
This book was recommended by someone I respect, but I really didn't like it.

If you are a big brand (or you help big brands with marketing), it's probably worthwhile, esp as most of the author's examples relate to big brands.

However, if you are a small business or solo blogger, proceed with caution.

I also hated the boxing metaphors, and really dislike the idea that we are supposed to "jab jab" at people before we deliver a "right hook." Talk about too much testosterone.

On the other hand, the author seems to have a good understanding of how the diff social media platforms have a certain "vibe," and I'm sure his suggestions will be effective. He also has a lot of examples of good and bad business posts to the platforms.
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102 of 113 people found the following review helpful By Lindsay Nixon on January 11, 2014
Format: Kindle Edition Verified Purchase
I met Gary some years ago. We tweeted at each other for a while and then... lived our lives. I hadn't thought about Gary (or his work) in years (plural) until one day his team started tweeting at me, asking if I'd pre-ordered the book. I checked the book out but didn't desire it, and went on with my life til his team followed up again. Then guilt-trip Facebook ads by Gary popped up everywhere until I finally ordered it.

I've now read it, and while I rated his other books fairly well, I can't in good conscience do that again. If you just signed up for Facebook today -- you might find this book helpful, though, be VERY careful with some of the examples. A few of the examples for FB ads Gary gives are in violation of Facebook's terms and you can be deleted. Gary is only showing off what other pages did, but it irked me that he would show ads and praise them (knowing people will likely mimic them) without saying oh, BTW, doing this can get your page deleted forever.

You'll also find outdated or irrelevant information. For example, Gary spends a long time talking about EdgeRank on FB (which Facebook killed months ago, and this is old news). Gary himself then says this several pages later. THEN WHY DID YOU JUST SPEND 10 MINUTES TALKING ABOUT EDGERANK?

I admire what Gary does, and I don't discount he's a media maven and social star (and some of the points he makes are true) but unless you're truly a beginner, I can't see getting much use out of this book (and even then, please check the rules and terms of service for twitter, instagram, fb, etc before doing ANY of the examples).
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66 of 73 people found the following review helpful By Warren Rachele VINE VOICE on October 5, 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The third volume in the Gary Vee library is the long-awaited `how' following his first two books that motivated readers to get in the game first and then figure out the rules of the sport second. In `Jab Jab', Gary tempers his unbelievable intensity and channels his depth of experience into page after page of tutoring on how to tell your brand's story on every major social media platform. This book is a [forgive me] knockout.

Vaynerchuk gets it. The temptation to hit your social media consumers with the big hit on every post is huge, but ineffective. The environment is not conducive to the constant pounding and a brand can be quickly tuned out by people who have the ability to filter the content they receive today like never before. The necessity of building a relationship with readers/viewers/media consumers is the foundation of Vaynerchuk's method. His Wine Library experience taught him well.

The most helpful component of the book is the Color Commentary section that concludes each platform's chapter. Viewing examples of what to do and not to do in the gospel of Gary gives legs to his explanation of the storytelling process. Buy the book and put it to work.
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60 of 67 people found the following review helpful By Bradley Bevers TOP 1000 REVIEWERVINE VOICE on October 31, 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I have a ton of social media books on my shelves, but none of them work quite the same angle as this author. While many books focus on the 'how-to' of a specific platform, or even go into detailed accounts of exactly what to post, this book focuses on something much more interesting: storytelling.

The author argues that stories change with each platform, and then goes on to show how your story should change in each instance. His six rules for storytelling on social media platforms inform the more detailed advice he gives for Facebook, Twitter, Instagram, Pinterest, & Tumbler.

The six rules of outstanding content:

1. It's native.
2. It doesn't interrupt.
3. It doesn't make demands - often.
4. It leverages pop culture.
5. It's micro.
6. It's consistent and self-aware.

Simple rules, but implementing them without some guidance would be daunting. Gary spends time on each of the five platforms and shows exactly what works and what doesn't. The case studies at the end of each chapter are worth the price of the book alone.

Concluding thoughts:

* The Facebook & Twitter chapters were the most helpful
* You will learn something here that will improve you social media presence
* Engaging, easy read
* Great idea

If you own or work in any business, this is a great place to start. It's not a how-to and the author expects some media savvy on the part of the reader, but what you will learn about storytelling on different platforms will be invaluable for your company if you apply it appropriately. Highly recommended.
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