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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
Modern day marketing and PR can be a mystery for practitioners, especially as marketing channels such as Facebook, Twitter, online media and content and retail platforms... Read morePublished 2 days ago by Hunter Hastings
Just got through chapter 3 and I'm hooked. Great read, very candid, plain English, practical, entertaining way to explain how to build your business on social media and get... Read morePublished 4 days ago by Kelly Wallace
Great read. Purchased for my whole eCom team, and a few additional copies for future hires. Required reading for digital marketers.Published 4 days ago by Amazon Customer
A wealth of information and knowledge by Gary Veynerchuck! Very detailed, well organized and quality content, well executed. Read morePublished 5 days ago by Daniel Tejada
Great book with a lot of good tips. I was posting the same YouTube videos on all the platforms. After reading this book, I have reduced my exposure to the social media sites that... Read morePublished 5 days ago by T. Smith
Excellent book on how to post on each main form of social media. I’ve used this as a reference guy since examples are in colour and on pointPublished 7 days ago by Greg Silas
This is a great book that really opens your eyes to new age tactics that actually work.Published 11 days ago by James Gillespie