New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
Don't read this book if you don't want to succeed in your online business.Published 7 hours ago by Debra
I heard about this book on a Podcast (Pat Flynn's Smart Passive Income). This book has great tips and is of VERY good quality. A must buy for anyone who is an entrepreneur.Published 7 days ago by Mike Kelley
If you know nothing about Gary Vaynerchuk, know this: he speaks plainly. He doesn't confuse you by trying to sound smart, and he calls a spade a spade. Read morePublished 8 days ago by Cet Mohamed-Moore
I have ben a follower of Gary Vaynerchuk for a while but he really nailed it with this book. I like the pictures and real-world examples. Fantastic read.Published 14 days ago by Mike Mutzel, MS(c)
Great content!!! This book will give you the nitty gritty about social media.. Great examples of do's and don't that you can model for your personal business.. Read morePublished 16 days ago by marcos orozco
Incredibly simple which is no small task for social media. Even if you are planning to outsource your social media campaigns you need to read this book so you know who's giving you... Read morePublished 17 days ago by Richard Walsh
Extremely helpful; ready to start marketing my start-up business now!Published 18 days ago by Thomas Herm
Boring. A lot of repeating. Didn't exactly give me the info I was looking for.Published 20 days ago by Tiffany DeLuisi