New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
As always Gary takes you through the challenges that every marketeer faces. How to tell the right story, the right place on time. And he does it with great examples. Read morePublished 6 days ago by Kasper Hundebøl Hamann
A helpful up-to-date book by the Social Media expert guy, Gary Vaynerchuk - someone I look to for SM advice.
This book (and the class Gary teaches on Skillshare. Read more
The only downfall for someone is if thy delay reading and or applying the information in this book quickly... Social media is changing constantly. Read morePublished 9 days ago by Stephen Platt
Great book. Highly recommend reading whether you are just entering the social media world or are experienced. Read morePublished 16 days ago by Andrew Mucci
One thing I love about Gary is that feeling you get when you read his book, you know that he wrote this and other books purely on his own opinions and strategies, powered by his... Read morePublished 16 days ago by Samir FRLJAK
This is an interesting and informative book that requires much digesting and re-reading. It provides information in today's fast pace marketing cyberspace, to equip oneself with... Read morePublished 16 days ago by Yoong