New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
It's garyvee's latest book after "Crush it!" and "The Thank You Economy". It's great in content and you won't get bored reading it. Read morePublished 3 days ago by Amazon Customer
Interesting book, if you need to update your web-sites, and go after a certain market of people.Published 5 days ago by John
Superb read. I own a small business and am high on social media. Despite now being over a year old, I still gained plenty from the book ad will implement many takeaways throughout... Read morePublished 5 days ago by Ben A
Self serving, generic. The second guy after Al Gore who thinks he invented the internet. At a seminar recently,of the digital strategists behind the 2012 presidential campaign. Read morePublished 7 days ago by thedrivein
Mr. Vaynerchuk does it again! I absolutely loved this book, as it thoroughly explained how to create and design valuable content in the social media building of one's brand. Read morePublished 10 days ago by Nissa Salas
Not my style of book but information is great. I felt like if I didn't agree with everything the author said, he was inferring that I was stupid. Read morePublished 11 days ago by cksyme
Another fantastic book by the great Gary Vaynechuck. I must admit, its not my favorite book of his but still delivers!Published 11 days ago by Mike Price
Great, quick read to give you real life examples of his thesis' from his other books, keynotes and blogs.Published 15 days ago by Hobbs Halbert