New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.
Not impressed with this book. It's not entertaining. It doesn't teach much.
Overall, it's shallow. Read more
I love this book! Gary is amazing. A must read for any business as well as every freelancer or artist.Published 3 days ago by Seebefree
Cool book, but a little too much of a peop talk without the playbook. Not very specific, but cool.Published 3 days ago by J Forbes
Using for our digital marketing class. Great illustration, content, and keeps your interest.Published 26 days ago by Stephanie Trendowski
This is the book David Ogilvy would've written if he had been around to write about marketing on social media.Published 28 days ago by Josh
Complete with case studies and clear examples of what to do and what not to do. I feel confident, that I am able to put out creative content that is native to my social media... Read morePublished 1 month ago by Maiyah
If you use social media to promote a business or a product, this book is a great resource for you as you develop your social media strategy. Read morePublished 1 month ago by Kelly Schuknecht