Jack Trout on Strategy [Hardcover]

Jack Trout (Author)

Book Description

Publication Date: March 26, 2004

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

Trout on Strategy:

• Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
• Explores Trout's major themes, including survival, perception, differentiation, and more
• Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

Editorial Reviews

From the Back Cover

If You Don't Have the Right Strategy, You're Toast

And when you really need that perfect strategy there's only one place to turn—marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. His bestselling books like Positioning, The New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified his reputation and in a business market where only the strong survive, we need Jack Trout’s wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy. Trout on Strategy presents the latest thinking on the topic:

• Strategy is All About Survival
• Strategy is All About Perceptions
• Strategy is All About Being Different
• Strategy is All About Competition
• Strategy is All About Specialization
• Strategy is All About Simplicity
• Strategy is All About Leadership
• Strategy is All About Reality

Competition is more brutal than ever before and companies aren't just fighting to win, they are fighting to survive.  Business people in all industries are looking for proven strategies to capture mindshare and conquer markets.  Time and time again, they turn to Jack Trout. Trout's experience covers many years and many companies, in many parts of the world. He is recognized as one of the world's leading marketing strategists. Trout on Strategy is a one-stop manual of his groundbreaking marketing insights, featuring his best advice from his many books in the context of what's happening in today's business environment."

Here's what people market leaders say about Jack Trout:

 "His strategy of 'better ingredients, better pizza' turned out to be a better way to position Papa John's Pizza."-John Schnatter, Papa John's Pizza

"We spent countless hours and dollars trying to come up with a branding strategy for our company. Finally we found Jack and he outlined a fabulous strategy in two hours. Then he helped us implement the strategy and it is working like a charm."-Leslie Monsky, Decorative Things

"After working with Jack in three different categories, it still amazes me how quickly he provides specific, actionable advice to drive success."-Bob Waldron, General Mills

"Jack's insights are simple and brilliant. Most important, they work as I've discovered in analyzing tech companies."-Steve Milunovich, Merrill Lynch

"We've worked with hundreds of marketing "experts" over the years, but no one comes close to Jack's approach."-Robert Passikoff, Brand Keys, Inc.

"He gave us a strategy to use against some very big competitors in a crowded market."- Sanjeev Gupta, Realization Technologies

"If your competition is listening to Jack and you're not, you're in big trouble. His advice gave us the edge we needed to compete successfully."- Mark Gonsalves, DirectBuy, Inc.

"Jack Trout's ideas provide an uncanny guide to who will succeed and who will

fail."- George James, Private Investor

"I worked with Jack on Xerox' positioning 20 years ago. His insights and foresights have proven remarkable.- Vince Vaccarelli, Xerox Corporation

About the Author

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

Product Details

• Hardcover: 144 pages
• Publisher: McGraw-Hill; 1 edition (March 26, 2004)
• Language: English
• ISBN-10: 0071437940
• ISBN-13: 978-0071437943
• Product Dimensions: 8.5 x 5.3 x 0.8 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #691,379 in Books (See Top 100 in Books)

More About the Author

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

Customer Reviews

Most Helpful Customer Reviews

23 of 24 people found the following review helpful:

3.0 out of 5 stars Solid Counsel - but..., May 14, 2004

By 

Robert (Southern California) - See all my reviews

This review is from: Jack Trout on Strategy (Hardcover)

I love Jack's strategic perspective. More CEO's and Marketing Executives should heed it. My personal disappointment with this book is it was in some cases, a word for word, cut-paste from his previous work. Maybe it's good he's put his previous works into an abreviated single book. But, personally, I expected new thinking. I regularly re-read some of his older books, so I didn't need to pay for the repetition. That leaves me wondering how to rate it. The content is a 5. But it's the same content I've already paid for in other books, so I have to knock a few stars off.

5 of 5 people found the following review helpful:

5.0 out of 5 stars The Bible of Marketing Strategy, December 6, 2005

By 

Kent Covington (Oakwood, Ga United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Jack Trout on Strategy (Hardcover)

If you've never read anything from Jack Trout before, this is the book to start with! Trout on Strategy is the Bible of marketing strategy.

Trout is one of the most important business authors of our generation. While some disagree with his views (especially his view on line extension), he has undeniably helped to shape the thinking of the marketing industry over the last 20 years. If you are a business owner or marketing professional, you should not let another week go by without hearing what Trout has to say about "positioning" and "differentiation".

This book is essentially 2 decades of writing all rolled up into one relatively short book. Some other reviews I've read here complain about an apparent repackaging of information contained in previous Trout books. Personally, I am a fan of condensing information. I can re-read Trout on Strategy from time to time, and get a refresher on everything I've ever read of his. I would still recommend reading his other books, but this is a great "nutshell" version of his teachings. There's an awful lot of wisdom crammed into these pages. Buy this book, keep it in an easy to find place, and re-read it once or twice a year.

4 of 4 people found the following review helpful:

3.0 out of 5 stars it's not original, February 12, 2006

By 

player00 "player00" (Romania) - See all my reviews

This review is from: Jack Trout on Strategy (Hardcover)

1.after you read this read also sun tzu's art of war, you will find some of trout's ideas in this ancient book.
2.some of trout's ideas in this book are presented in a subjective maner, some are posibly undocumented.
3.overall it's a good book but it's not a bible on strategy.
4.13 dollars it's not a fortune.
5.please excuse my english.