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Jack's Notebook: A business novel about creative problem solving [Kindle Edition]

Gregg Fraley
4.8 out of 5 stars  See all reviews (43 customer reviews)

Print List Price: $14.99
Kindle Price: $8.89
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Sold by: HarperCollins Christian Publishing

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Book Description

Problems! Jack Huber has his share. But when he is introduced to the creative problem solving process from an unexpected source, life soon changes . . . drastically.

Jack Huber dreams of being a professional photographer and starting his own business. He has a few ideas but doesn't know how to process them to make his dream a reality. That is until an unlikely mentor stumbles upon Jack's path and shares a whole new way of thinking through problems.

In Jack's Notebook, Gregg Fraley, an innovation consultant to Fortune 500 companies, illustrates a well-kept secret of corporate America: the Creative Problem Solving process.

"If you are struggling to move ahead in your career, if you're an executive with a thorny corporate challenge, someone trying to solve a messy community issue, a family trying to sort through an emotional conflict, or an entrepreneur looking for ways to make the most of limited resources-this book is for you. If you have a 'mess' on your hands, you have found a useful tool." -from the Introduction

Editorial Reviews

About the Author

Gregg Fraley works as an innovation consultant to Fortune 500 companies and does keynote speeches and workshops on creative thinking, innovation, problem solving, and new-product development. He is a partner in The Innovise Guys, an innovation and entertainment podcast. Fraley is a board member of the Creative Education Foundation (CEF), and he teaches creative problem solving at CEF's annual Creative Problem Solving Institute (CPSI). He is also a professional member of the National Speakers Association (USA).

Product Details

  • File Size: 528 KB
  • Print Length: 260 pages
  • Publisher: Thomas Nelson (February 13, 2007)
  • Sold by: HarperCollins Christian Publishing
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #289,756 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
16 of 17 people found the following review helpful
Earlier today I was reading some book reviews written by others regarding some of the books I have recently reviewed myself. I was looking at some of the reviews for Smart Women and Small Business (ISBN: 0471778680) and one of the reviewers wrote:

"Honestly, I have yet to read a book that truly has creative ideas on how to make the leap from a salaried job to the right small business with as little risk as possible, which I feel holds many back."

Well, I suspect the instant book, Jack's Notebook, is probably a book she has missed, because it does go into depth explaining how its star character Jack used the Creative Problem Solving (CPS) process to make the leap from a salaried job to the right small business.

The author explains how the CPS process involves three phases: (1) Problem Exploration, (2) Brainstorming, and (3) Getting into Action. And the six steps of CPS were identified as follows:

1. ID the Challenge

2. Facts and Feelings Exploration

3. Problem Framing and Reframing

4. Idea Generation

5. Solution Development

6. Action Planning

It's just a rehash of the same old story my father used to tell me until it sunk in. He'd say: "Son, you've got a problem. You first have to understand your problem. Then you think up the various alternatives to solving your problem (and you can because you understand it). And then pick one of those alternatives and do it." The author even says somewhere in the book: If you really understand a problem, solutions come easily.

So if you want to jump out of the corporate rat-race and start your own business, and you are procrastinating the move, then I recommend you read this book. I seriously believe it will help you take the necessary steps to follow your dreams. 5 stars!
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5 of 5 people found the following review helpful
5.0 out of 5 stars 21st Century "JACK TALE" March 18, 2007
Jack has climbed beanstalks, sold cows, beaten giants and entertained readers and storylisteners from more than 150 years. Now he has done saved the damsel, solved a business problem and beaten yet another horrible giant (business), while teaching the reader principles about creative thinking and introducing the most famous CREATIVE SOLVING PROCESS, the Osborn-Parnes Creative Problem Solving Process.

"Jack's Notebook" is a fun read, A page turner throughout from when Jack first meets his mentor on a rainy night to when he meets the damsel Molly and finally teams up with many creative people to save two damsels.

I highly recommend Gregg's book for people to learn more about creative thinking and creative problem solving and to people who enjoy reading a "page turner" mystery novel.
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6 of 7 people found the following review helpful
4.0 out of 5 stars Innovation primer or Thriller - this struggles to be both November 21, 2007
There's a new concept arising for business books - books that are entertaining, easy to read and leave you with a much better understanding of a methodology or concept. Patrick Lencioni is probably the recognized leader of this genre. I'd call it the business novel. Authors using this approach mix theory and methodology with a character driven plot.

Leoncini has written several books to examine how teams work together and how to improve meetings using this approach, and I've reviewed the book Follow the Other Hand, in which Andy Cohen uses a magician as the deus ex machina to drive insights for a business owner. Gregg Fraley, a consultant in the innovation space, has just completed a book about innovation focused on the Creative Problem Solving process called Jack's Notebook.

Fraley has several purposes in mind for the book. First, he wants to communicate the methodology and power of the Creative Problem Solving (CPS) technique. If you don't know, Creative Problem Solving was developed by Alex Osborn, who is considered the "father" of brainstorming. You can learn more about CPS and other concepts related to it at the Creative Education Foundation. Second, he is interested in reaching small business owners and entrepreneurs to help them become more adept at problem solving and innovation, so his book is not targeted at the traditional mid-level manager in a large business, although there are topics within the book that are applicable to anyone in business. Finally, Fraley wanted to write a book that would capture the reader's attention, not to become a dry, coffee table book that you "should" have but never read.

Jack's Notebook is a story about a down on his luck guy named Jack who meets a consultant who is an expert in the CPS approach.
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4 of 4 people found the following review helpful
Format:Hardcover|Verified Purchase
I first discovered Gregg Fraley's new book Jack's Notebook: A business novel about creative problem solving on Gregg's diverse background, founding and managing high-flying technology companies to working as a television producer, captured my imagination. I thought, "a man with such an interesting career path must have something compelling share." I was right. Gregg shares the Creative Problem Solving (CPS) process in Jack's Notebook that's an essential tool that knowledge workers should learn.
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3 of 3 people found the following review helpful
Format:Hardcover|Verified Purchase
As most people know, this book uses a fictional story to relate the concepts of creativity and how to use brainstorming, lists, reframing and other methods for creative thinking.

The book has an interesting plot that should keep the reader turning the pages through the book, especially through the first 100 pages. The last half of the book veers slightly off track from the Creative Problem Solving (CPS) process that Fraley is trying to describe, but it is still an interesting read.

The story follows the main character named "Jack" (surprised?) as he realizes that there is something more to life. Jack meets a mentor who explains the concepts of brainstorming and other creative thinking methods and helps Jack understand what it is that he wants to do in life. The major portion of the book follows a few different stories with the major plot finding Jack falling in love and then having to find ways to keep his new-found love alive (literally).

I would recommend the book to anyone new to the creative thinking world since it brings the concepts of brainstorming and Creative Problem Solving to the reader in a manner that is easy to read and understand.

I would tell people that have had some training in creative thinking to pass on the book if they were looking for deeper understanding of concepts. That said, even if you are knowledgeable in this area, you might still enjoy this does provide a good fictional story that has some intelligence built in.
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Most Recent Customer Reviews
1.0 out of 5 stars no
What in the world...? Tripe.
Published 2 months ago by Marc J. Vandenplas
5.0 out of 5 stars engaging business education
In March 2014 I attended a tradeshow/conference in Las Vegas, NV where author Gregg Fraley presented the keynote opening session. Read more
Published 7 months ago by Kathy O Miles
5.0 out of 5 stars Great book about creative problem solving!
Well written, and entertaining- it brings the concepts of problem solving to the masses!

I always thought you were born with the ability to solve problems creatively,... Read more
Published 9 months ago by Lyzak
5.0 out of 5 stars A 'This Way Out' Map for Challenge
I love this book and read it in one sitting. Having a roadmap and helicopter view of creative problem solving affords incredible awareness —particularly when you're mired in a... Read more
Published 10 months ago by Catherine Lenard
5.0 out of 5 stars Make tracks to Jack's ... Notebook!
I'm glad to be late in reviewing this book, published 5 years ago, because this novel about creativity clearly weathers well the passage of time, just like the creative problem... Read more
Published 18 months ago by Paula M Rosch
5.0 out of 5 stars A Must Read For All of Us!
I picked up Gregg Fraley's book, Jack's Notebook, after spending 90 minutes with Gregg in a training session and I must say that I had the time of my life reading this book. Read more
Published 21 months ago by Barbara Brannen
3.0 out of 5 stars Simple and interesting
I have to give credit to Gregg Fraley for illustrating the principles of Creative Problem Solving by weaving it within an adventure and romance filled fiction. Read more
Published on November 25, 2012 by Ho Kheong Tan
5.0 out of 5 stars For when you get stuck
This book really gave me a new take on Creative Problem Solving. As a 'creative', I shied away from it because it seemed to rigid. Read more
Published on November 1, 2012 by K Gardner
5.0 out of 5 stars A great management tool
My company bought a boat-load of these books for our staff. We are a strategic brand design firm. This book does a great job of bringing new staff up to speed on the business of... Read more
Published on March 26, 2012 by karlbischoff
5.0 out of 5 stars Great book on creative problem solving that ages well
How I got the book:
Review copy (which I'm keeping) sent to me by the author

Gregg Fraley (@greggfraley on Twitter) has a diverse background which... Read more
Published on November 11, 2010 by MarkDykeman
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More About the Author

Gregg Fraley works as an innovation consultant and does frequent keynotes and workshops on creative thinking, creative selling, innovation, problem solving, and new product development.

His clients are typically Fortune 1000 companies, and, he does pro bono work with start up companies and newly released prisoners. He is known as one of the best idea generation (aka brainstorming or ideation) session facilitators in the world.

He is the author of Jack's Notebook, a business novel about creative problem solving (Nelson Business). This is the only book available that teaches the CPS process in the context of a story. CPS is also known as the "Osborn-Parnes" Creative Problem Solving process. He wrote the book in order to give more people access to a method that heretofore was a bit of a corporate secret.

Gregg is currently working on two new books. One related to creative selling, and another inspirational book about creativity in graphic novel form.

Gregg worked with Warner Cable's QUBE interactive television project in the early 80's, where he won an Emmy award for writing and a cable ACE award for Innovation. His entrepreneurial career includes senior marketing/sales or ownership positions in several software companies. He began his selling career with Cincom Systems, where he sold high-ticket database, networking, and manufacturing systems to the Fortune 1000. He was later a founder of Med-E-Systems, a software firm that developed the first wireless prescription system for physicians, "Smart Scripts," a patented product. Med-E-Systems evolved into Advanced Health Corporation and that company went public in 1996.

Gregg has performed as a stand-up comedian and has done extensive training in improvisation. He's a graduate of Players Workshop of Second City in Chicago and has also trained with Improv Olympics (IO). In his early career he worked in a wide variety of jobs, including Associated Press photographer and movie theatre operator.

Gregg has published articles on creativity and innovation (Quirk's Market Research Review, ESOMAR's Research World) and has syndicated dozens of articles as well. Gregg is a former board member of the Creative Education Foundation (CEF). He is a professional member of the National Speakers Association (NSA) in the USA.


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