Ever since 1935 the Jaguar motor car has stood for style, performance, luxury, and value for money. This book introduces the people, past and present, who helped give the Jaguar its distinction, and describes everything the company has ever made. This edition maintains its position as the definitive history of a great British car. Winner of the prestigious Montagu Trophy, the book covers the full history of the company, from the 1920s with William Lyons' first business venture manufacturing the Swallow sidecar, and its success as a private company under the energetic leadership of John Egan, through to 1989 when it was purchased by Ford, and on to the present day. Tells how, while the parent company's vast resources have been used to upgrade quality and maintain competitiveness, the original spirit of Jaguar still shines through.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
An alternative to the model-driven company history,
By bryfs@aol.com (Morgantown, W.Va., USA) - See all my reviews
This review is from: Jaguar: The Definitive History of a Great British Car (Hardcover)
This is a top-notch automotive history. It details the company from its start, but rather than following along model by model, it tells the story of the people. It offers much greater insight into the people behind the cars than any other book on the subject. It's a little short on facts and figures, however, so you're best going somewhere else for that
1 of 1 people found the following review helpful:
4.0 out of 5 stars
History of the Jaguar car,
By A Customer
This review is from: Jaguar: The Definitive History of a Great British Car (Hardcover)
Good reference on Jaguar history from Swallow sidecars to
present. Many black and white illustrations.
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