Jaguar: Marketing the Marque: The history of Jaguar seen through its advertising, brochures and catalogues [Hardcover]

Nigel Thorley (Author)

Book Description

Publication Date: February 1, 2007

With over 80 years of continuous production and a wealth of models made during that time, Jaguar and its advertising agencies have produced a vast and varied range of promotional literature. This handsome volume brings together a variety of this fascinating material, which tells not only the story of the company and its cars but also social history throughout the period. This book will be a fine addition to the bookshelves of Jaguar enthusiasts everywhere.

Editorial Reviews

Review

BRSCC Racing News (UK), May 2007

“Marque guru Nigel Thorley provides a fresh take on the company’s history by delving into the marketing material used to promote the brand over the years.”

About the Author

Nigel Thorley is a respected Jaguar historian who has written numerous books about the Marque and was a founding member of the Jaguar Enthusiasts’ Club. His titles include Jaguar Mark 1 & 2, Jaguar E-Type and Jaguar: All the Cars. He lives at Auckley, near Doncaster, England.

Product Details

• Hardcover: 192 pages
• Publisher: Haynes Publishing (February 1, 2007)
• Language: English
• ISBN-10: 1844253317
• ISBN-13: 978-1844253319
• Product Dimensions: 11.3 x 9.2 x 0.7 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,577,325 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Jaguar history, January 12, 2012

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This review is from: Jaguar: Marketing the Marque: The history of Jaguar seen through its advertising, brochures and catalogues (Hardcover)

Really enjoyable book with great historic clips of Jaguar advertising over the years.A great book for reference and for the Jaguar enthusiast.Also helps when looking to buy brochures,catalogues etc.