About the Author
Kirk Perron is the founder of Jamba Juice, a chain of 350 stores nationwide. Each day, Jamba Juice stores serve up nutritious, all-natural smoothies and juices to thousands of customers. Last year, sales topped $200 million. Perron is the recipient of numerous business awards, has been the subject of a cover story in Inc. magazine, and has been profiled in dozens of newspapers from the San Francisco Chronicle
to The Washington Post
Stan Dembecki is an Emmy-nominated freelance writer.