Just to confirm comments provided by another reviewer, this set includes all ten movies in individual blu-ray cases. In fact, some of the original tape on the top of the blu-ray cases was still attached, as if Amazon had opened the movies (or used previously opened movies) and simply repackaged them. I inspected all of the movies though and did not notice any scratches or finger prints, so believe them to be new. The cardboard box is simply used to house them, but can be discarded. This packaging is much nicer and more protective of the discs than that of the 3 disc sets. Those sets have silly foam inserts stuck to cardboard sleeves, which are supposed to keep the discs secured; however, the foam is attached with a weak adhesive, making the discs prone to harm if they become dislodged during transport or frequent use.
As for the movies themselves, the PQ and AQ are phenomenal. I own the Ultimate DVD set and did a quick comparison on my Panasonic 50V10. The blu-rays are noticeably crisper with significantly more detail apparent. The Lowry restoration and resolution available with blu-ray have allowed these movies to age very well. I am happy about upgrading and will be posting my DVDs on Ebay soon. Hopefully, I'll be able to replace the rest of the films in the near future. Highly recommended for any Bond fan!!!