Customer Reviews

Japanese Graphics Now!

5 star:		(4)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

I picked this up, being a huge fan of Japanese design.
As a source of inspiration for graphic designers, this book does a terrific job. I currently have at least 10 pages flagged for follow-up, to use as a launching pad for my next concepts.

The book covers packaging, posters & ads, print, and web design, with each section offering up a visual smorgasboard (or revolving sushi-plate, if you will) of designs, including CDs, logos, ad campaigns, billboards, etc. As an added bonus, the CD offers a visual tour of Tokyo, interviews with prominent people in the Japanese advertising and design world, and samples of ads that have run on television.

All in all, this, as most Taschen books, is a brief, very general survey, with little if no copy, serving to inspire visually rather than educate intellectually. But the price is right, and the book is a great resource for visual designers everywhere.

I spontaneously bought this book (at the bookstore, not on amazon) because the cover and its weight/size caught my attention. After browsing through the entire design section, this huge book (which looks like a dictionary!) is 100% color (at 600 pages that's amazing..!) and considerably cheap compared to other books. The content chosen is visually appealling and very inspirational, I've flipped through this book a lot whenever I'm at a design block or just to get ideas. There is a lot of different content and a great way to look into the Japanese culture of design, its good for people curious about multicultural styles as well as making their own style a little more unique :)

I have to disagree with the previous comment, the one referring to "Japanese Art". Sure, it would attract artists, architects and industrial designers as well, because it's such a beautiful book...

However, this book is targeted to Graphic Designers since it's called Japanese Graphics Now. I've seen it in detail... it contains a lot of stuff, from letterhead logos, web design, product and packaging design, poster and advertising examples... everything a graphic (or even an industrial) designer wants in a HUGE ammount (this book is really big... hundreds of pages).

The most interesting feature about this book is that the Oriental people, specially the Japanese have such a different notions of visualization and space treatment, that the way they develop graphic projects usually offer very different results to the ones we expect... (A signage project for a hospital IN THE FLOOR ??????????? Come on guys !!...)

Of course everything is very aesthetic and artistic, but all I have to say is that this book is REALLY a mind opener for graphic designers everywhere in the world...

Thanks.

How beautiful Japanese advertisement is!!

If you are interested in art, you should read this book, because this show Japanese art. Whole book is color pictures and it includes DVD. You could watch Japanese artists' interview, commercial, and cities.

Also, people who are interested in Japan can enjoy this book(^_^)

The included DVD is outstanding with interviews of japanese designers, and funny commercials. The design examples in the book are average. You can go to EPCOT in FL and see similar designs in the Japanese store.