Japanese retailing is an area of growing interest. The study of shopping behaviour in Japan is particularly important due to the large size of the retail industry and the high frequency of shopping activity. This volume introduces Japanese retailing from the perspective of the Japanese consumer. It provides an up-to-date and detailed overview of general distribution in Japan, with a focus on retailing, relating the discussion to actual consumer behaviour. Key topics covered include: the structure and role of retailing, major retail sectors, store types and retail strategies, main consumer groups in Japan and their behaviour, and consumer preference for retailers. The impact of internal policy in Japan and external pressure for large store development is also discussed. The text should appeal to students and researchers in Japanese business, retailing and related subjects.
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