"If you're into Japanese culture and want to know more about the Harajuku origins or why schoolgirls are on the advertisements for nearly everything, then pick this up. You'll learn about things you never thought to ask!" —Jessica Barton, nerdist.com
"Every page in this book has something impressive, even to us Japanese who should be familiar with Jyosi-Kosei…The book is literally "Eye-Opening" for any reader both in and out of Japan." —Gigazine
"For those of you who have always regretted not taking that course "Japanese Schoolgirl" at school—be disappointed no more as all you have to do is pick up this book and study at home instead. Japanese Schoolgirl Confidential: How Teenage Girls Made a Nation Cool is the Japanese Schoolgirl bible that will arm you with the knowledge to pass the JSPT (Japanese Schoolgirl Proficiency Test)." —Danny Choo, Culture Japan Director & Web Monkey
"Honestly, if you've got any interest in Japanese pop culture, this book is a must-have primer on one of the most influential items in Japan. I didn't think that was the case before reading this, but at this point, I have to admit, Ashcraft and Ueda have convinced me that it really is the case in Japan." —Japanator
"Brian Ashcraft and his wife, Shoko Ueda, give the most comprehensive look at the girls that have shaped Japan. Whether you have interests in Japan's history, a love for videogames, or are an anime otaku, this book will definitely keep your eyes glued to the pages." —Sit Sam! Game Resource blog
"Japanese Schoolgirls Confidential is highly valuable as a written discourse on one of Japan's most valuable exports. Authors Brian Ashcraft and Shoko Ueda do a fantastic job at deconstructing the Japanese schoolgirl and in the process elevating the discourse on the subject. There really hasn't been an entire book dedicated to such a topic released within the West before this, so it's certainly a welcomed addition. Those wanting to learn more about the Japanese schoolgirl and why she's so cool should look no further. Perhaps this is what's needed because while the cultural barriers still remain, we can still learn from one another, and with some of the most simplistic of concepts—in this case the sailor uniform—we can bridge the divide between entire nations. Now that is cool." —iSugio
"Overall, the topics of discussion and the specific examples used seem to have been very carefully chosen, and all of the facts and information flow together nicely. The prose is intelligent, witty, and easy to read… Japanese Schoolgirl Confidential is not only lots and lots of fun but also manages to transcend the schoolgirl icon by coalescing into a rich and informative cultural history. If I were teaching a class about contemporary Japan, you can bet that this book would be required reading." —Contemporary Japanese Literature blog --This text refers to an alternate Paperback edition.
About the Author
BRIAN ASHCRAFT is the author of Arcade Mania! published by Kodansha International, and is Contributing Editor to Wired magazine, where he regularly writes the "Japanese Schoolgirl Watch" column. He also contributes to Kotaku, one of the world's most widely-read blogs, and has written for such publications as Metropolis, Popular Science, Ready Made and Otaku USA.
SHOKO UEDA has been the research assistant for the "Japanese Schoolgirl Watch" column, and draws on her own experiences as a former Japanese schoolgirl. This is her first book.