Despite brushing everyday and using a dentist-recommended mouthwash I still had occassional bleeding and mildly-receeding gums. I was at a point where I really didn't know what more I could do, and figured I would just have to accept that I didn't have good gums and someday surgery might be in order. Well, I started doing some research and came to realize that not only was fluoride considered bad by a fair amount of people, but many people with gum/mouth issues had stated that when they switched to a natural toothpaste/mouthwash their problems went away. Having read all this, I decided to give a fluoride-free natural toothpaste a try. I purchased Jason's Sea Fresh and made my own mouthwash out of sea salt, water and hydrogen peroxide. After just a week I saw an obvious improvement...my gums looked better than they had in years! However I had read on a few sites that it wasn't safe to use hydrogen peroxide for more than a week or two at a time, so I purchased the "Jasons Healthy Mouth" mouthwash as a replacement. Anyway, after another week (using Jasons Sea Fresh toothpaste and Healthy Mouth mouthwash) my gums look even better (higher up on the teeth, thicker and pink instead of red) and no bleeding. I have had bad gums for, literally, years...and after two weeks of a natural "alternative" they not only look and feel better, they look and feel GOOD. If you're having gum problems, I highly recommend making a natural switch and at least giving it a try.
As far as this toothpaste itself is concerned, like others have said, it has a good minty (but not too minty) taste and leaves your mouth feeling very fresh and clean. I hate the taste of artificial sweeteners, so the fact that this toothpaste wasn't "sweet" (although it does have a slight sweetness to it) didn't bother be. Overall, I would say that some people will love this toothpaste right away, but I think just about anyone can aquire the taste.