Most helpful critical review
36 of 40 people found the following review helpful
direct sales pick up
on September 11, 2013
faithful follower of Gitomer's blog and I own the Little Red Book of Sales. Did not know what to expect from 21.5, but bought it upon release. Jeffery's marketing engine at work. The book is a super fast read, I read it in less than 2.5 hours. I've never reviewed any Amazon book, but with all the 5 star reviews, I thought I'd enter a review since the 5 star review seemed excessive. Usually, I read sales books to teach my sales team and I bookmark and highlight tons of material. This one just seemed like a lighter read with less aspects outlined. My problem is getting my sales team to read so when I determine whether I recommend a sales book, my first thought is since my sales team reads very little, should I recommend 21.5 over other books. My answer is 21.5 is a good fast read and brings up key aspects beneficial to the modern sales representative, but I'd put other more direct how to books ahead of 21.5 Those would include Question Based selling by Thomas Freese, Mastering the Complex Sale by Jeff Thull and Let's Get Real or Let's Not Play by Mahan Khalsa. All in all, 21.5 is worth the money and time (especially since it's a quick read)if you read a lot of sales books, but not a top ten sales book.