If there is a better designed book, I have yet to see it. This is a little 219-page gem with cloth boards and rounded corners, a pictorial cover, a stitched binding that opens flat, four colors of text on high quality matte finish coated paper, hard-hitting cartoons sprinkled throughout, and a ribbon bookmark. With all these extras it should cost at least 50% more, but it's the content that makes it worth many times its $20 price (or $14 here on Amazon). The design makes it beg to be carried around, opened, read, and digested, and that's exactly why it will be valuable beyond the price.
I'm not the type of salesman this book is directed to, but if I were I'd make it the constitution of my professional life. And if I were the head of a sales team, I'd make it mandatory reading. Every sales principle is delivered with rifle-like accuracy, and every objection to these principles is demolished with hurricane force.
And yet, I hasten to add that we're all salesmen (or saleswomen), according to Gitomer, because to be successful the first thing we have to sell is ourselves. "Many salespeople believe that customers buy their products and services first. Incorrect. The first thing prospects buy is the salesperson. The first sale made is you" (page 199). He's right. He tells us how to do that, and that's why this book deserves readership far beyond the world of salesmen.