From the Back Cover
Trust is the basis for all relationships. This book will help you:
Tell the truth. This is the number one element of trust AND relationships. Do what you say you will do. This is a test for being trustworthy and reliable. Communicate in a timely manner. This shows you are responsible, on top of it, and that you care. Bring value beyond your product or service. What you do to help others be more successful is a true reflection of your character. Be on time. Being on time shows you respect the other person’s time. Be friendly. Smiling people are the gateway to open communication. Be sincere. This can only come from belief in what you do, loving what you do, and caring for others. Show and say genuine thanks. Be grateful for the opportunity to be of service. Be consistent. I believe this element of trust is the most difficult to master because it combines all the other elements. Give trust. You become trustworthy by giving trust.