Customer Reviews

Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life

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This is an important and excellent book. (You will maybe appreciate my tongue-in-cheek headline after reading the first Chapter.)

Like so many others, I am a huge fan of Jeff Gitomers' sage, straightforward advice on selling and subjects tangentially related to his core expertise in the sales process. But, Gitomer has outdone himself with this absolute gem.

In a world where (some) businesses and politicians are almost daily demonstrating why they can't be trusted, the subject of "trust" needs to be written about. And, this well timed book is a great primer on the subject.

Now writing about "trust" is not easy. Who is a "trust" expert? Well the subject is a perfect one for Gitomer who manages to plead for us to do things better in a style that doesn't come over as unduly "preachy." And, he does so with his usual well organized, logical explanations. He does a great job of succinctly explaining the context of trust, it's benefits and ultimately its value, more than 20 characteristics of trust, and how to recover from a breach of trust (which can happen among us humans).

Best of all, his thoughts on becoming a trusted business advisor make this a book that every professional should read, study, implement and then re-read. As an advisor to leading professional service firms, I have already started giving the book to clients.

Regretfully, I expect that some who need this book most will never buy it as they see themselves as already fully trustworthy. Respectfully, I would suggest that few among us would not benefit from a tune-up in this area. Including the many whom start off conversations, as I did this review, with the commonly used phrase "trust me."

As a voracious reader of business and self-help books (and a reviewer here on Amazon of the best of that which I read), I consider this one of the most important books, in those two categories, in the last ten years. It really is that good! And that important!!

Another valuable book by Gitomer. Yes, he covers established material but does so in fresh, conversational , and fun ways. His big themes: trust yourself before others can trust you; eradicate "we" in working with clients because it is not about you, it is about them ; don't offer solutions (which tells your client that you are looking down on them) but rather "answers" which are about a partnership and are relationship driven. Good section on becoming a trusted adviser a la Maister. Think long term. See the broader context of where the client's business is going(I tell new lawyers to read the NYT and the Journal). The section on ethics(he calls it "the truth about the truth" ) is very good and he calls us out when we use phrases like ""for their own good" or 'didn't want to hurt them" , which tell us that we are lying. Come to think of it, a 'Little Gold Book of Ethics" would be welcome as his next project.

Some buy books because of the subject matter, some because of a unique title and then there are those, like me, who buy a book because of a trust in the author to continue to produce the quality that had become standard and expected with that author's work. Jeffrey Gitomer's Little Teal Book of Trust is such a book. I have developed a desire to read all of Gitomer's writings not so much because I seek to learn something that I did not previously know, although that always happens, but more importantly to reinforce what in many cases I had forgotten but need to know. As I read Gitomer's books, I often find myself saying, "I knew that," past tense and immediately make a note to incorporate that long loss forgotten principle into my business. This book is another Gitomer Gem that anyone in any walk of life can learn from or reinforce what they may already think they know. When it is all said and done, I can honestly say I am a better person having read Jeffery Gitomer's books and I know my business relationships and skills are light years ahead of where they once were. I highly recommend the Little Teal Book of TRUST. Like Gitomer's other books, they are very easy to read, have color throughout, list items to consider and then sums it all up for you. They are books you will re-read as I have, many times and each time you learn something you previously missed.

Not the Gitomer style I've come to know. This book is different. Not something you slap on & where to the next sales hop. Invest in yourself, buy and read this book. I have, and I will never approach relationships the same way again.

There's no high tech advice here about how to gain and retain Trust in your life. Just a lot of common sense approaches about the subject matter. Good reminder but not a breakthrough!

Over the years I've watched the deteriation of the relationship between the business community and the technology community. I've noticed that the base of the communication barrier between the groups is the biggest obstacle to building quality software. The key to the obsticle is the lack of trust. Business not trusting IT to deliver. IT not trusting business to tell them everything they need to hear.

Jeffrey Gitomer takes a sledge hammar and breaks the barriers of trust by explaining it in so many ways it is impossible to ignore. This book is in line to every other book that he has written. Blunt and to the point. He holds up a mirror for you to see where you are today and provides an easy to understand roadmap to get you to higher ground.

Every technologist should buy and read this book (along with the YES!Attitude book). Read the two books...TWICE. It will change your career for the better. It will open channels so you build better software. The key to your success is building better individual relationships. These two books are the primer.

Why does anyone need to read this book? The answer is simple - the author says, "The more trustworthy you become, the more success you have the potential to achieve."

In the business of providing advice, trust is everything. No one cares how smart, intelligent, and talented one is, unless he or she can be trustworthy. This book describes to readers what trust is, what makes trust happen, how trust occurs, how to trust, and how to become trustworthy.

If you are a salesperson, doctor, lawyer, accountant, or anyone providing advice, you will benefit from this book.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market

Jeff connects the concept of earning trust with the goal of becoming a trusted advisor which in turn makes all steps in the sales process easier. It is a natural progression following his last book on developing a positive attitude. Jack I. Hyatt

I have read all of Jeffrey Gitomer's books and have found them to be the gold-standard in selling. The Sales Bible is still the best all-round book on selling that I have ever read. The Little Teal Book of Trust does a terrific job of showing you how to become a trusted resource for your prospects and existing customers.

Jeffrey's written an entertaining and insightful book that shows you how to become a trusted sales advisor. You just can't sell without trust and Jeffrey explains what you need to know to establish and capitalize on it. He even shows you how to re-establish trust if it's lost - no mean feat!

Every salesperson should keenly understand the tenants of trustworthiness as set forth by Jeffrey in this remarkable little book. Buy it, absorb it, and live it - you'll sell more.