Jeffrey M. Smith is the director of the Institute for Responsible Technology and is one of the worlds leading advocates against GM foods. His book Seeds of Deception is rated the number one book on the subject and has had a substantial influence on public perception and even legislation. Smith has reached tens of millions of people through hundreds of media interviews. He produced the video Hidden Dangers in Kids Meals, and also writes a popular monthly syndicated column. He is on the Genetic Engineering Committee of the Sierra Club, was the former vice president of marketing for a GMO detection laboratory, and ran for U.S. Congress in his home state of Iowa to raise public awareness of the health and environmental dangers of GM foods.