Jeno F. Paulucci, world's greatest entrepreneur, tells how he dealt with traps and trials in a billionaires career and how you can profit from his experiences. Adviser to every president from Ike to Bush and creator of brands everyone knows, his civic crusades have led to thousands of jobs and a worldwide organization that is a role model for self respect.
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REVIEWS: "Barbara and I have the highest regard for Jeno Paulucci. Throughout his years in business, he has exhibited great leadership. When tackling a difficult problem, he always comes up with the right answer." -President George H. W. Bush ..." the classic American success story. No one can shake things up and push an agenda like Jeno, and his life is a testament to working hard and sticking to your ideas." --Walter F. Mondale, Former Vice President of the United States "Jeno Paulucci has lived a magical life, the sort of towering success that is the stuff of mythology." --Jack Valenti Former President of the Motion, Picture Association of America "Jeno is a great Floridian who has led by example. He generously enriches the lives of those he encounters. I treasure his friendship and admire his leadership, character and enthusiasm." --Jeb Bush, Governor of Florida
About the Author
Jeno Francesco Paulucci is larger than life. He is one of those rare individuals who seem to dominate a room just by walking in the door. Whether involved in business, politics, or social activism, he is the master of the moment without even raising his voice —though Jeno can do that too.
Over many years, Jeno has used his strength of character and power of persuasion not only to gain great wealth for his family, but also to change the lives of the less fortunate, from handicapped people and ex-convicts who needed a job to Native Americans living on their bleak reservations.
Jeno knows what it means to be disadvantaged. Born in poverty on the Iron Range of northern Minnesota, he suffered and stood up to ethnic discrimination. With his steely resolve and rollicking sense of humor, he became in turn . . .
—The funniest and most successful street barker the old town of Duluth had ever known
—A hard-living traveling salesman so skillful that he made more money than the president of the company
—The builder of several empires in the foods business, with famous brand names like Chun King Chinese foods, Jeno's Pizza Rolls, Michelina's Frozen Entrees, and others
—A legendary pioneer in unconventional, humorous advertising that stirred a revolution on Madison Avenue
—A major influence in local, state, and national politics, whose voice of good sense has to be heard whether you agree with him or not
—An advisor to almost every president since Eisenhower
Along the way, he never hesitated to take business risks that would scare the pants off less adventurous entrepreneurs . . . or to spit in the eye of the elite who opposed him . . . or to reach out his strong arm to lift up the downtrodden.
Now in his late eighties, Jeno continues to direct his wide-ranging business, social, and political enterprises—still working seven days a week with boundless energy. He shrugs off the many honors that have come to him over the years, saying, "To hell with all that. I'm just a peddler from the Iron Range."
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Most Helpful Customer Reviews
5.0 out of 5 stars
The Power of the Peddler-----Engaging & True to life,
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This review is from: Jeno: The Power of the Peddler (Hardcover)
Excellent, A true portrayal of life on the Iron Range of Minnesota at that time!! We laughed until we cried at some of the episodes!
5.0 out of 5 stars
Jeno: The Power of the Peddler,
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This review is from: Jeno: The Power of the Peddler (Hardcover)
I recommend this book highly. I paid a very modest price for an autographed copy. I grew up in the same area of northeastern Minnesota as Jeno did. I was always inspired by him. All there was when I was growing up were newspaper articles about what he had done. He had the Chun King enterprise. When he first tried to sell it after building it up, he was dealing with the prospective purchaser's attorneys. When he realized how arrogant they were towards him as he only had a high school education, he turned the tables on him and negated the sale. He embarrassed those guys right out of the building! He eventually sold it for even more a couple of years later.
Anyone who purchases this book will be entertained and educated by this amazing man. I've read the book twice already, it was that good.
5.0 out of 5 stars
Wow.,
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This review is from: Jeno: The Power of the Peddler (Hardcover)
Most people I ask today do not know who Jeno Palucci is. I find that to be almost insane, being I work in Minneapolis, Minnesota USA. When you start mentioning his companies, everyone knows. When you talk about the deals, people perk up. When you want to learn how the greatest entrepreneur in the history of the food industry, and arguably all industries, made it all happen....you should read this book. The stories are many and all are entertaining. His negotiation skills are something anyone who is serious about business needs to read. His incredible work ethic, his brash and witty style, his results, everything is laid out right here. This book will change the way you think, espescially in terms of defining the scale of your potential success in life. Go Jeno! I am giving you a standing ovation here in Minneapolis while looking over the Red Star building! I bought Jeno's book this weekend in the gift shop located inside of 525 Lake Avenue, Duluth, MN and could not put it down. Now that's entertainment.
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