Customer Reviews

Jeno: The Power of the Peddler

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Excellent, A true portrayal of life on the Iron Range of Minnesota at that time!! We laughed until we cried at some of the episodes!

I recommend this book highly. I paid a very modest price for an autographed copy. I grew up in the same area of northeastern Minnesota as Jeno did. I was always inspired by him. All there was when I was growing up were newspaper articles about what he had done. He had the Chun King enterprise. When he first tried to sell it after building it up, he was dealing with the prospective purchaser's attorneys. When he realized how arrogant they were towards him as he only had a high school education, he turned the tables on him and negated the sale. He embarrassed those guys right out of the building! He eventually sold it for even more a couple of years later.

Anyone who purchases this book will be entertained and educated by this amazing man. I've read the book twice already, it was that good.

Most people I ask today do not know who Jeno Palucci is. I find that to be almost insane, being I work in Minneapolis, Minnesota USA. When you start mentioning his companies, everyone knows. When you talk about the deals, people perk up. When you want to learn how the greatest entrepreneur in the history of the food industry, and arguably all industries, made it all happen....you should read this book. The stories are many and all are entertaining. His negotiation skills are something anyone who is serious about business needs to read. His incredible work ethic, his brash and witty style, his results, everything is laid out right here. This book will change the way you think, espescially in terms of defining the scale of your potential success in life. Go Jeno! I am giving you a standing ovation here in Minneapolis while looking over the Red Star building! I bought Jeno's book this weekend in the gift shop located inside of 525 Lake Avenue, Duluth, MN and could not put it down. Now that's entertainment.