Jessica Seinfeld is the president and founder of Baby Buggy, a nonprofit organization dedicated to providing clothing and equipment to New York's families in need. To date, Baby Buggy has donated nearly two million essential items to New York families through domestic violence and homeless shelters, parent programs and court child centers. Working with more than 80 social service partners, Jessica has made Baby Buggy an integral part of the children's services network in New York City.
She is the wife of Jerry Seinfeld, with whom she has three children. This is her first book.
Jessica says, "I'm a busy mom with three kids, a job, and a husband who travels constantly, but I'm uncompromising when it comes to my kids' health and nutrition. Leaving that to someone else is out of the question. My parents had three kids and both worked too, and we always managed to eat healthy meals as a family. That's the standard I've always wanted to meet. So when I started creating recipes from my pureed veggie experiments, I had three criteria: my kids had to love the food, the preparation had to be quick, and the process had to be simple. Believe me, if I can do these recipes quickly and easily, ANYONE can."
Jessica on picky eaters: "First and foremost, remember that not every meal you prepare for a child will be a success. Kids at this age are naturally testing preferences, pushing boundaries, and changing their minds. That's part of their development and those are urges not worth battling. As I learned the hard way, the more pressure you apply, the more kids will "hate" certain foods. And, while it would be nice if kids had a "spirit of adventure" when it comes to food, I've found it's best to eliminate adventure and stick to the basics--foods they already love, laden with added nutrition they don't know is there. Finally, be consistent, firm and patient. I have a rule in my house: you don't have to eat what's on the plate, but what's on the plate is all that's being served. Eventually, they come around."