John Bejarano
Brand Strategist, Bestselling Co-Author, and CEO at First Class Alliance
At the eager age of 6, John Bejarano's entrepreneurial spirit began to take shape when he founded his first business of selling cakes and coffee to his local community. Fast forward 20 plus years, and John has built a solid reputation as a hands-on strategic thinker known for delivering dynamic, impactful results in digital marketing, entertainment marketing, and brand strategy.
As the Chief Brand Strategist for First Class Alliance (FCA), John is responsible for leading the agency's creative vision as well as leading the digital and entertainment marketing programs. John also oversees artist brand extensions and brand partnerships with music artists and talent. Key clients have included Bombay Sapphire (Bacardi), Rick Ross (Def Jam/Slip-N-Slide Records), NESTEA (Coca-Cola), 10 Cane (Moet Hennessy), and Office Depot, where John designed and launched the Business Solutions Division (BSD) Email Marketing program for North America. Over the years John has also consulted for several other reputable agencies, whose clients include SanDisk, LG, Symantec, and L'Oreal.
Preceding FCA, John was the Senior Account Executive overseeing Florida and Latin America for ValueClick Media--a leading digital advertising network. At ValueClick, he managed successful online marketing programs for key well-established brands like QuickBooks, Sol Melia, Orkin, AOL Latino, and CitiFinancial. Other previous key positions include Strategic Partnerships at Slip-N-Slide Record, where he was responsible for developing brand partnerships for the label's multi-platinum selling artists and enhancing their digital presence; and Senior Account Director for SendTec/RelationServe, a multi-channel direct marketing agency.
John is currently serving on the Board of Directors for the South Florida Interactive Marketing Association. He is also a recognized public speaker and the co-author of the best-selling book "Game Changers," which peaked at #1 on Amazon's marketing category.
