The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
Introduction to Communication Studies
and thousands of other textbooks are available for instant download on your iPad, PC or Mac. Get your free Kindle app.
FREE Two-Day Shipping for students on millions of items. Learn more |
| ||||||||||||||||||||||||||||||||||||||||||
|
There is a newer edition of this item:
|
Book Description
Editorial Reviews
Review
`Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field.' - British Book News
About the Author
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
--This text refers to the Hardcover edition.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
4.0 out of 5 stars
An interesting introduction to Communication Studies,
Amazon Verified Purchase(What's this?)
This review is from: The John Fiske Collection: Introduction to Communication Studies (Studies in Culture and Communication) (Paperback)
This book focused on the semiotic school, provided pictures and case studies usually related to journalism and advertising. The writer was obviously aware of the practical value of this book to the average readers.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
First Sentence:
Shannon and Weaver's Mathematical Theory of Communication (1949; Weaver, 1949b) is widely accepted as one of the main seeds out of which Communication Studies has grown. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
narrowcast codes, presentational codes, connoted values, commutation test, suggestions for further work, quiz programmes, restricted codes, aesthetic codes, more redundant Key Phrases - Capitalized Phrases (CAPs): (learn more)
Weekly World News, Match of the Day, Notting Hill, Daily Mirror, Stuart Hall, The Searchers, West German, Highway Code, John Bull, John Wayne New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Shannon and Weaver's Mathematical Theory of Communication (1949; Weaver, 1949b) is widely accepted as one of the main seeds out of which Communication Studies has grown. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
narrowcast codes, presentational codes, connoted values, commutation test, suggestions for further work, quiz programmes, restricted codes, aesthetic codes, more redundant Key Phrases - Capitalized Phrases (CAPs): (learn more)
Weekly World News, Match of the Day, Notting Hill, Daily Mirror, Stuart Hall, The Searchers, West German, Highway Code, John Bull, John Wayne New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 50
books:
See all 50 books this book cites
100
books
cite this book:
See all 100 books citing this book
- Cultural Studies V2 Issue 1 by JOHN FISKE in Front Matter, Back Matter (1), and Back Matter (2)
- Mass Communication by Curran in Back Matter (1), and Back Matter (2)
- Non-verbal Communication by Robert A. Hinde in Back Matter (1), and Back Matter (2)
- Sociology of Mass Communication (Penguin modern sociology readings) by Denis McQuail in Back Matter (1), and Back Matter (2)
- Understanding News (Studies in Culture and Communication) by John Hartley in Front Matter, and Back Matter
See all 50 books this book cites
- Media Studies: The Essential Resource (Essentials) by Sarah Casey Benyahia on 6 pages
- Advertising as Communication (Studies in Culture and Communication) by Gillian Dyer on 4 pages
- AS Communication Studies: The Essential Introduction by Peter Wall on 4 pages
- Virtual Interaction: Interaction in Virtual Inhabited 3D Worlds by E. Granum on page 283, page 291, and page 327
- Get Set for Communication Studies (Get Set for University) by Will Barton on page 24, page 93, and Back Matter
See all 100 books citing this book
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
So You'd Like to...
|
|
Look for Similar Items by Category
- Books > Education & Reference > Words & Language
- Books > Humor & Entertainment > Radio > General Broadcasting
- Books > Literature & Fiction > History & Criticism > Criticism & Theory
- Books > New & Used Textbooks > Communication & Journalism > Communications
- Books > New & Used Textbooks > Communication & Journalism > Media Studies
- Books > New & Used Textbooks > Humanities > Literature > Literary Theory
- Books > New & Used Textbooks > Social Sciences
- Books > Politics & Social Sciences > Social Sciences
