'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
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`...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske.' - Sociology
About the Author
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
--This text refers to an alternate Paperback edition.
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Inside This Book
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First Sentence:
This book consists of a number of analyses of popular culture in practice. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
semiotic resistance, anomalous category, popular pleasure, understanding popular culture, semiotic power, conventional romance, material girl, patriarchal capitalism Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sears Tower, United States, Eiffel Tower, West Germany, New York, The Chicago Experience, Middle East, Terry Waite, The New Price Is Right, West Beirut, Boy Toy, John Fiske, Steve Shepard, West Germans, Helmut Heuser, Marilyn Monroe, National Times August, World Trade Center, Charles Glass, Consumer Guide, President Reagan, West Bank New!
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
This book consists of a number of analyses of popular culture in practice. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
semiotic resistance, anomalous category, popular pleasure, understanding popular culture, semiotic power, conventional romance, material girl, patriarchal capitalism Key Phrases - Capitalized Phrases (CAPs): (learn more)
Sears Tower, United States, Eiffel Tower, West Germany, New York, The Chicago Experience, Middle East, Terry Waite, The New Price Is Right, West Beirut, Boy Toy, John Fiske, Steve Shepard, West Germans, Helmut Heuser, Marilyn Monroe, National Times August, World Trade Center, Charles Glass, Consumer Guide, President Reagan, West Bank New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 45
books:
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100
books
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- Reading Television (New Accents) by John Fiske in Front Matter, Back Matter (1), and Back Matter (2)
- Formations of Pleasure by Hazel Carby in Back Matter (1), Back Matter (2), and Back Matter (3)
- Cultural Studies V2 Issue 1 by JOHN FISKE in Front Matter, Back Matter (1), and Back Matter (2)
- The John Fiske Collection: Television Culture (Studies in Communication Series) by John Fiske in Front Matter, Back Matter (1), and Back Matter (2)
- Cultural Studies: Volume 7, Issue 3 (Cultural Studies Journal) by Lawrence Grossberg in Front Matter, and Back Matter
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- Media and Society: An Introduction by Michael O'Shaughnessy on 4 pages
- Marianne in the Market: Envisioning Consumer Society in Fin-de-Siecle by Lisa Tiersten in Back Matter (1), Back Matter (2), and Back Matter (3)
- Cultural Studies, Vol. 6, No. 1 by Lawrence Grossberg on page 96, page 111, and page 114
- Communication Studies: The Essential Resource (Essentials) by Andrew Beck in Front Matter, page 250, and Back Matter
- Cop Knowledge: Police Power and Cultural Narrative in Twentieth-Century America by Christopher P. Wilson in Back Matter (1), Back Matter (2), and Back Matter (3)
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