A comprehensive introduction to television studies. Fiske analyzes both the economic and cultural aspects of television and investigates it in terms of both theory and text based criticism.
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"If you had to recommend a single work which applies cultural studies clearly, comprehensively, intelligently and generously to a major subject of inquiry, this would be it." Media Information Australia
"Fiske’s analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly
--This text refers to the Hardcover edition.John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
--This text refers to the Hardcover edition.
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Most Helpful Customer Reviews
11 of 13 people found the following review helpful:
5.0 out of 5 stars
Enlightening,
By A Customer
This review is from: The John Fiske Collection: Television Culture (Studies in Communication Series) (Paperback)
John Fiske takes us into the television world that we take for granted. He analyzes such aspects as Professional Wrestling, Dallas, daytime soap operas, M.A.S.H., the A-team, Miami Vice, Magnum p.i. and Saturday Night Live. He incorporates magazines (Playboy, Vogue), movies (Rambo, Mad Max) and famous celebrities (Madonna). He even looks into game shows such as the Family Feud, and The New Price is Right. He takes a look into the white culture of American media in order to examine televisions influence in popular culture. He explores the questions of why mass population consumes this form of cultural industry. He answers such questions as, who watches what programs and why? How does televisions become so aborted into social lives? Fiske explores the cultural process in which gives these show their meanings. It is an interesting and enlightening insight. It is useful when exploring other sociological theories relating to mass media and popular culture.
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