11 of 13 people found the following review helpful:
5.0 out of 5 stars
Enlightening, March 30, 2000
By A Customer
This review is from: The John Fiske Collection: Television Culture (Studies in Communication Series) (Paperback)
John Fiske takes us into the television world that we take for granted. He analyzes such aspects as Professional Wrestling, Dallas, daytime soap operas, M.A.S.H., the A-team, Miami Vice, Magnum p.i. and Saturday Night Live. He incorporates magazines (Playboy, Vogue), movies (Rambo, Mad Max) and famous celebrities (Madonna). He even looks into game shows such as the Family Feud, and The New Price is Right. He takes a look into the white culture of American media in order to examine televisions influence in popular culture. He explores the questions of why mass population consumes this form of cultural industry. He answers such questions as, who watches what programs and why? How does televisions become so aborted into social lives? Fiske explores the cultural process in which gives these show their meanings. It is an interesting and enlightening insight. It is useful when exploring other sociological theories relating to mass media and popular culture.
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