In this companion volume to Reading the Popular, Fiske presents a radical theory of what it means for culture to be popular.
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Book Description
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Review
'Well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske.' - Sociology Magazine
About the Author
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
--This text refers to the Hardcover edition.
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Most Helpful Customer Reviews
12 of 15 people found the following review helpful:
5.0 out of 5 stars
True intellectual at work,
By A Customer
This review is from: Understanding Popular Culture (Paperback)
Fiske is one of the few intellectuals considering the media in an easily accessible way whose work doesn't fall into the boring, and woefully inadequate school of 'the media is making every child a killer' stupidity. He carefully and with relevance examines just how media audiences use media texts to produce what we want from them: we are not as controlled by the evil corporate powers as much as either they or knee-jerk reactionary critics would like us to believe. A thoroughly well written and engaging read, and one that will challenge your mind in great ways
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Inside This Book
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First Sentence:
Of 125 students of mine, 118 were, on the day that I asked, wearing jeans. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
popular discrimination, popular productivity, micropolitical level, social allegiances, popular pleasures, oppositional meanings, social circulation, radical art, popular readers, cultural allegiances Key Phrases - Capitalized Phrases (CAPs): (learn more)
Big John, New York, United States, Charlie's Angels, King Kong Bundy, Kra-Zee Golf, Michael Jackson, The A-Team, Third World New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Of 125 students of mine, 118 were, on the day that I asked, wearing jeans. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
popular discrimination, popular productivity, micropolitical level, social allegiances, popular pleasures, oppositional meanings, social circulation, radical art, popular readers, cultural allegiances Key Phrases - Capitalized Phrases (CAPs): (learn more)
Big John, New York, United States, Charlie's Angels, King Kong Bundy, Kra-Zee Golf, Michael Jackson, The A-Team, Third World New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 44
books:
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100
books
cite this book:
See all 100 books citing this book
- Popular Culture: Past and Present by Tony Bennett on 4 pages
- The John Fiske Collection: Television Culture (Studies in Communication Series) by John Fiske on 4 pages
- Cultural Studies V2 Issue 1 by JOHN FISKE in Back Matter (1), Back Matter (2), and Back Matter (3)
- Formations of Pleasure by Hazel Carby in Back Matter (1), Back Matter (2), and Back Matter (3)
- Cultural Studies: Volume 7, Issue 3 (Cultural Studies Journal) by Lawrence Grossberg in Back Matter (1), and Back Matter (2)
See all 44 books this book cites
- Listening to Salsa: Gender, Latin Popular Music, and Puerto Rican Cultures (Music Culture) by Frances R. Aparicio on 4 pages
- Damage Incorporated: Metallica and the Production of Musical Identity by Glenn Pillsbury on 4 pages
- Visual Pedagogy: Media Cultures in and Beyond the Classroom by Brian Goldfarb in Back Matter (1), Back Matter (2), and Back Matter (3)
- British Cultural Studies by Graeme Turner in Back Matter (1), Back Matter (2), and Back Matter (3)
- Inside the Mouse: Work and Play at Disney World, The Project on Disney by The Project on Disney in Back Matter (1), Back Matter (2), and Back Matter (3)
See all 100 books citing this book
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