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I'm a natural dark blonde and this product lightens my hair to give it more natural looking variation.
I have never written a review for any consumer product in my life, but I have SUCH strong feelings about this one that I feel it my duty to warn you all.
I look like a complete idiot with big chunks of hair missing and I have to use pins to hold it back every day.
Helps give my roots more color. Instead of it turning all dark. Has nice smell too and does not dry my hair.Published 3 days ago by Nevine Fahmy
The lightening spray is amazing and works just as advertised. I've used this about 2 times a month for the last three months. Read morePublished 9 days ago by Lisa L. Battersby
This product is the best gradual-blinding spray on the market. Only buy it if you have a hair dryer/heat-product because it only activates with heat.Published 10 days ago by mbdance
This product did the job! And for the negative reviews saying it
Cause their hair to fall out or break, I say this... This is a BLEACHING
Product. Read more
I bought a bottle of this stuff to lighten my naturally dirty blonde hair. I used it twice, and blow-dried afterward both times as the bottle suggests. Read morePublished 1 month ago by Allison
I'm already blonde, but I use this stuff to maintain my summer hair. It works pretty well in a few usages. My main complaint is that it can irritate your skin a little bit. Read morePublished 1 month ago by Rachel S
Easy to use and lightens my hair subtley. Probably wouldn't recommend if you are not a natural blonde as it lightens quite well.Published 1 month ago by Beth Meyer
I really like this product, sincerely I recommend it.
My daughter use this product for long time and is very happy with the results.
I have stopped using hair dyes due to an allergy, and I figured that the only way to hide the few grays I have is to go blonde. Read morePublished 1 month ago by Penny Parker