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  • John Frieda Sheer Blonde Go Blonder Lightening Shampoo, 8.45 Fluid Ounce (Pack of 2)
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John Frieda Sheer Blonde Go Blonder Lightening Shampoo, 8.45 Fluid Ounce (Pack of 2)

98 customer reviews
| 8 answered questions

List Price: $9.98
Price: $9.20 & FREE Shipping on orders over $35. Details
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Shampoo, Pack of 2
  • These daily-use formulas, with a citrus lightening complex and chamomile, moisturize hair to restore healthy softness while gradually lightening blonde for a visible sun-kissed look all year long
  • Visible results in 7-14 uses, results most visible on color-treated hair
  • Ammonia and peroxide-free
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Complete the regimen

Curated by: John Frieda

Bright, bold, and blonde--stay that way with this selection.


This item: John Frieda Sheer Blonde Go Blonder Lightening Shampoo,...
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Product Description

Size: Shampoo, Pack of 2

John frieda go blonder lightening shampoo 8.45 fluid ounce gradually lightens blonde while nourishing hair to reveal an ideal sun-kissed look all year long.

Product Details

Size: Shampoo, Pack of 2
  • Product Dimensions: 1.9 x 3 x 8.2 inches ; 9.6 ounces
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item can be shipped to select countries outside of the U.S. Learn More
  • ASIN: B005MIFI3E
  • UPC: 883155389837 717226155413
  • Item model number: Joh-0209
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (98 customer reviews)
  • Amazon Best Sellers Rank: #3,731 in Beauty (See Top 100 in Beauty)
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Important Information

Directions
Begin by applying Sheer Blonde® Go Blonder Lightening Shampoo to wet hair. Gently massage and work into a rich lather, then rinse. Follow with Go Blonder Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly. Towel dry. Style as usual.Designed to achieve optimal lightening when used with Go Blonder Controlled Lightening Spray.

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Butterworth on July 24, 2013
Size: Shampoo, Pack of 2 Verified Purchase
I haven't yet finished one container of this shampoo, so I don't know if it gradually lightens hair or not. But having been a lifelong blonde, I know that blonde hair benefits from shampoo that removes all residue and build-up. Naturally blonde hair will lose its shine and luster with practically no provocation. (In fact, one tried-and-true treatment is a final rinse of lemon juice, to get hair squeaky clean.) This shampoo seems to produce the kind of brightness blondes are looking for, and I imagine the makers have taken care not to let it be as harsh as the old lemon-juice treatment was. It doesn't leave hair feeling stripped, just clean. What many manufacturers don't realize is that blonde hair -- which is often very light and fine -- cannot tolerate the same chemicals used to give shine to other types of hair. They just weigh blonde hair down and leave it looking sad and wilted. This shampoo doesn't seem to resort to such chemicals to produce shine. It's all about lightness and brightness.
Another nice plus is that it's quite concentrated, so a little goes a long way.
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6 of 6 people found the following review helpful By andrea hawkins on March 28, 2015
Size: Shampoo, Pack of 2
I decided to stop bleaching my hair after doing so for 30 odd years. I let my mousy blonde hair grow naturally until the light brown was about 10 inches and then my sister recommended this product along with the accompanying shampoo and lightening spray. The results speak for themselves
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22 of 28 people found the following review helpful By lovethesheriff on April 27, 2012
Size: Shampoo, Pack of 2
This will make your hair lighter after a few uses. I have never gotten results like that with a shampoo before, so I was pleasantly surprised. However, if your hair is darker than medium blonde, you might end up with a bit of brassiness. Also, be sure to use a good conditioner after using the shampoo because it can be a bit drying.
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16 of 20 people found the following review helpful By Amanda Colaianni on July 24, 2012
Size: Shampoo, Pack of 2 Verified Purchase
As long as you do as it says and use it every day you will see the gradual results. Its definitely helping to keep my roots in check. =) I Use this with the "matching" conditioner for best results. Then I follow-up with John Frieda (Yes, I try to stay with the same Brands) Sheer Blonde Controlled Lightening Spray. Between the two, thus far, I have been able to skip TWO root touch-ups!
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17 of 22 people found the following review helpful By Mehgan Brooke Merten on December 7, 2014
Size: Shampoo, Pack of 2 Verified Purchase
I have tried many John Frieda hair products and generally I like them because they are great quality and are also affordable. I ignored the negative reviews and decided to take a chance on this product. Huge, huge mistake. I am not a natural blonde, I baturally have medium brown hair and I have been dying my hair for over a decade. I have been numerous shades of blonde, brunette, redhead, and even jet black. When I ordered this product I had an ombre blonde color, with dark dirty blonde near the roots gradually getting lighter with the tips a medium to light shade of blonde. My hair has been through the ringer several times because of the chemical processes I have put it through when changing my hair color on a whim. However, at the time I ordered this product my hair was actually in really great condition considering I was so far from my natural hair color. My hair grows really quickly so my roots start to show after only about a week after dying. I chose the ombre color to minimize the roots, but I was hoping using this product would help to "blend" in my roots a bit with the rest of my hair so I could wait a while longer before recoloring.
I wasn't expecting a miracle. I honestly wasn't.
The result:
This product DID help blend in my roots. Even after the first time using it my roots seemed "softer" and didn't stand out as obviously. However, I strongly recommend you avoid it at all costs if you are not a natural blonde and have ANY damage to your hair whatsoever. I was shocked at how dry and brittle the shampoo made my hair feel. The first time I just shrugged and conditioned with a deep conditioner twice and also used a leave in conditioner afterwards. I was initially satisfied.
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20 of 27 people found the following review helpful By Jess on May 1, 2013
Size: Shampoo, Pack of 2
This product gave me better results than I expected. I was skeptical at first because of some of the reviews. I don't know what people are talking about when they say it doesn't work or that it ruined their hair. I do not dye my hair, and my natural color is a dirty blonde and over the years I feel like it has become a little darker than it used to be. My hair is very healthy and my biggest worry was that this product would destroy it. This product did not dry or damage my hair. It feels soft and looks shiny after every use. I noticed a difference in the color of my hair after using it twice with the matching conditioner. I have now used it five times and it has given me the exact color I was hoping for; a natural sun kissed color. I absolutely love it!
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15 of 20 people found the following review helpful By DizzyCat on February 15, 2014
Size: Shampoo, Pack of 2 Verified Purchase
I have used this shampoo, the matching conditioner and the spray for years. It has saved me a fortune in salon trips. This is perfect for any dishwater blonde because it just lifts the color and brightens the different shades we already have in our hair. If you are like me, you had hair that almost turned white in the summer as a child, just from playing and swimming in the sun all summer.
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7 of 9 people found the following review helpful By ladyshopper on June 23, 2013
Size: Shampoo, Pack of 2
Naturally my hair is dark blonde with a very small amount of gray, red and lighter blonde highlights. It was high-lighted professionally too light and then hair color was added back in to darken it (also at the salon). The hair color turned brassy, which gave my now very blonde hair brassy highlights and for some reason the top of my head was just a bunch of brassy. (It makes me laugh thinking about it now but...I just wanted to scream!!!). The salon was out of toner and said it would only damage my hair anyway. So, I went to another salon. A stylist there did not think that a toner was going to help, but only damage my hair. She recommended 10 minutes of purple shampoo and 5 of blue conditioner. So, I bought these and went home and did as she recommended. I didn't see much change. I went to the drug store to look for other products and noticed the Go Blonder. The first time I used it like regular shampoo and followed with some more of the purple shampoo. It possibly looked a bit less brassy, but I was still hating my hair. But, today I got brave (okay desperate) and rubbed it straight into my dry hair, particularly on the top, and left it for about 3 minutes. I also used the purple shampoo, leaving it only about 1 minute, and deep conditioned for 30 minutes. But, as I seat here typing, my hair is noticeably less brassy. It is shining and more of a strawberry blonde, which works for me as I have a very fair complexion. It is somewhat dry, but it has been through a lot. The top of my head, where I put the most Go Blonde, is not dry and very shinny. There are probably some products that will be more effective if you wish to completely remove all signs of brass caused by lightening rather than coloring over lightened hair. But, since I needed to just lighten up my hair a bit, this worked. Perhaps it was really only removing the color that had been added back in.
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Most Recent Customer Reviews

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