Jonathan Product Dirt Texturizing Paste

by Jonathan Product

• Gives hair control, definition, separation amp; t
• Mineral oil-free, water-based texturizing paste

Product Description

Size: 1.7 oz.

For all hair types. Dirt gives you that better-than-clean, day-after look. This non-sticky, mineral oil-free, water-based texturizing paste is especially good for giving hair control, definition, and separation. Lemongrass infused water adds manageability, Sweet Almond protein helps repair, and White Tea, Horsetail and Nettle extracts nourish, stimulate, and condition. Combined with a UV filter to help protect hair and prevent color fading, the result is sleek, sexy, day-after hair without the dirt."

Product Details

• Shipping Weight: 1 pounds (View shipping rates and policies)
• ASIN: B000TZJVBK
• UPC: 874630001030
• Item model number: DP100-20M
• Average Customer Review: 4.3 out of 5 stars  See all reviews (73 customer reviews)
• Amazon Best Sellers Rank: #6,022 in Beauty (See Top 100 in Beauty)

Most Helpful Customer Reviews

38 of 38 people found the following review helpful

5.0 out of 5 stars Quite possibly the most perfect solution for hair October 20, 2010

By E. Song

Size Name:1.7 oz.|Amazon Verified Purchase

After many years of searching this is probably the best hair product ever made for stubborn hair. Just a brief background, I'm Asian, a guy, short straight black hair, that just wants to stand perpendicular from my scalp, yes even on the sides, so I look like a koosh ball without any product in my hair.

I tried gel: rinses out nicely, holds very well, but clumps, looks and feels like plastic when dry (and always looks wet)
I tried mousse: rinses out easily, holds ok, doesn't last long though. Always looks wet.
I tried pomade: holds very well, but is sticky to the point where on a windy day in the city, you have wonderful random bits in your hair. It also takes maybe 2+ times to shampoo it out!
I tried wax: forget about rinsing it, takes so many shampoo sessions to really get it out, holds very well, also sticky like pomade
I tried matte: rinses out nicely, holds not to well, but suffices... However, they don't tend to last for the long haul... Maybe 5-6 hours tops. By the end of the day at the office, if you tussle your hair a little bit (maybe to scratch it a little bit), it starts dusting. Any more and it looks like someone antiqued you.

Then there's Johnathan's Dirt. Holds like a pomade, applies like a matte, rinses like a matte, and lasts all day. You can even fix it late in the day with just damp hands. You can apply it dry for a textured matte feel. Want a wet look? Use it on wet hair to have a gel-like look without the clumps. It's not sticky either like pomade. At the end of the day, rinses right out no problem. I've been looking for a product like this my whole life, and here we have it.

27 of 27 people found the following review helpful

4.0 out of 5 stars The Bottom Line February 22, 2012

By Sinister

Size Name:1.7 oz.|Amazon Verified Purchase

Was hesitant to try this product at first, since 1) other than online retailers, it is only physically available at Duane-Reade, which is a pharmacy in the NY/NJ area, 2) Sephora stopped carrying it (but only in the stores, they still sell it online), 3) the container lid does not seem too fancy (seems a little cheap even, although without the lid, the container does seem fancier), 4) the product, in the container, seems like it smelled too feminine and too strongly, and 5) the consistency, before scooping it out of the container and emulsifying it, seems like t was too caked.

However, after trying many products without finding the right one, and after continuous good reviews at Amazon, and everywhere else, I decided to try it. AM I GLAD I DID!

Although I initially was turned off to this product the most by it, in all honesty, after actually using it, I have concluded that the very best thing about this product is the smell. It smells like vanilla bean and almond paste. As the day progresses, it smells less of vanilla bean and more of almonds (within minute). I find myself running my hands though the hair just to smell them. The smell is great and not overpowering when applied - although it woud seem overpowering an a little concentrated when smelling from the container. But heed my words, on the hair itself after a few minutes, the smell is the BEST thing about the product.

The product has no real hold, unless you use double or triple the supposed amount to be applied (which is still not much) but then it gets a little oily. However, the product does do exactly what it claims to do - that is - make the hair look and feel like it has been a day or 2 after washing. Although there is no real hold, it does look natural and does create a messy, structured style. Due to the fact that it provides so much control, and you will have a styled and messy, piece-y hairstyle, one can forego literal "hold" for control - unless you want each strand to like a certain way, or want actual spikes or anime-hair, the control it has is a perfect substitute for traditional "hold."

The product seems to be a hardened, cake-paste, which is what I prefer. It does emulsify easily in the hands and IS easy to spread on dry hair. Although it can be applied (as per the instructions) on damp har as well as dry hair, it looks much better when applied on dry hair.

PROS: Extreme texture, looks like no product was applied (almost). SMELLS excellent, makes me wanna eat my hair.
Hair is not stiff - feels natural (but a little oily, as it would be if you had not washed it in 2 days). Can be piled on (re-applied at night, the next day, and the next night, even if you did not wash your hair) without any real buildup.

CONS: Little hold. Can get oily if too much is applied, but not too oily.

Hold: 4 - More hold than pomades (but matte finish), less hold than clays, waxes or putties.
Control: 9 - it allows fine hair to be managed and styled perfectly.
Smell: 10 - best smell out of any hair product I've tried (and I've tried a lot) - with Tigi Bedhead Manipulator coming in tied or second, smell-wise.
Washing Out: 10 - washes out easy, even alone with water.
Ease of Use: 10 - no science, just scoop, rub palms together, and apply.
Feel in the hair: 9 - feels like there is no product in the hair.
Humidity Resistance: 4 - will eventually get puffy in humid weather.

Bottom line: Does exactly what it is supposed to, perfect manageability. Did not receive 5 stars because 1) had no real hold, although it does provide excellent control and an awesome look, and 2) hair will eventually get puffy in humid weather or after sweating - but less so than with most products (in fact, the only ones I have found that prevent puffiness are clays and hard to wash out.

I like this way better than products tried, which include:

Tigi BedHead Manipulator - barely stands humidity, may spill when travelling
Alterna Hemp Concrete (I like the hold and texture of Concrete better, but it builds up and is hard to wash of - see my review for that product)
Aveda Control Paste - horrible smell, greasier than this one
Fudge Hair Shaper - flakes
Bumble & Bumble SumoTech - not matte enough and only holds 1- 2 hrs
Gatsby Moving Rubber - hair feels unnatural and hard to wash off, hate the smell
BedHead Hard to Get - hate the smell
TIGI Bed Head Men Matte Separation Wax - horrible smell, too thick
Got2B Glued Spiking Glue - won't wash off, no texture
Girl/Boy Spank - too oily, no hold, won't wash off
American Crew Fiber - hard to manipulate, too thick, Grooming Cream - too shiny, not enough hold - and ost of the American Crew line
Redken for Men, Maneuver - yucky looking and feeling
Redken Rewind 06 - not impressed at all, too shiny, cheap feeling, chemical smelling

I will keep Jonathan Dirt in my arsenal for daily use, but am till in the quest to a product to use when more hold/dressier/more styled hair is needed (i.e. events, outings, parties). For now, I alternate with Matrix Vavoom Messy Couture Molding Paste, 1.7 Ounce which allows the more sculpted/dressier/more styled hair and is an excellent product, and use Dirt for casual styles,

8 of 9 people found the following review helpful

5.0 out of 5 stars Just right March 10, 2007

By W. Jones

Size Name:3.35 oz.|Amazon Verified Purchase

As a guy with very fine and straight hair I've always had a tough time keeping my hair from sticking out in all directions if I have it any length longer than a buzz cut. Dirt is just perfect for me though. It starts out as a semi-firm paste but melts when you rub it in your palms before applying. I'm guessing it gets firm again once it's in your hair but it's spread out enough you don't feel that. So my hair gets good control without being sticky or overly oily. Just remember you only need to apply a small bit, a dab'll do ya.