Josh is a bestselling author and senior vice president, idea development, at Forrester Research.
He is the co-author of three books. These include The Mobile Mind Shift (Groundswell Press, 2014), Empowered (HBR Press, 2010), and Groundswell (HBR Press, 2008)
Groundswell: Winning in a World Transformed by Social Technologies, a Businessweek bestseller, is a comprehensive analysis of corporate strategy for dealing with social technologies. Abbey Klaassen, editor of Advertising Age, picked Groundswell as "the best book ever written on marketing and media."
Josh is also the editor of two other books: Outside In: The Power of Putting Customers at the Center of Your Business (New Harvest/HMH, 2012) by Harley Manning and Kerry Bodine, and Digital Disruption: Unleashing the Next Wave of Innovation (Amazon Publishing, 2013) by James McQuivey. Josh's job at Forrester is to identify, develop, and promote the company's most influential and forward-looking ideas. He joined Forrester in 1995 and created the company's Technographics segmentation, a classification of consumers according to how they approach technology, which is still in use more than 15 years later.
Josh is frequently quoted in publications like The New York Times and The Wall Street Journal. Josh has keynoted major conferences on television, music, marketing, and technology in Barcelona, Beijing, Brussels, Cannes, London, New York, Rome, Tokyo, São Paulo, and Seoul.
Prior to joining Forrester, Josh spent 14 years working for startups in the technology industry and studying mathematics in the Ph.D. program at MIT. His hobbies include recreational biking, the futile pursuit of wellness, and standup comedy.