What it is:A volume-boosting mascara that naturally plumps and curls for maximum lash drama.What it does:This mascara's patented Triple V Brush delivery system coats lashes one luxurious layer at a time for full, longwearing, clump-free, water-resistant definition. The rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. This natural and exclusive formula dries quickly without smearing, smudging, clumping, or flaking. An infusion of nourishing, protein-rich Argan Oil conditions and supports hair growth for lush, supple, healthy lashes.What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Fragrances- Synthetic Dyes- Petrochemicals- Phthalates- GMOs- TriclosanWhat else you need to know:The GOGO Campaign: Get One, Give OneBeauty for a cause. Josie Maran has teamed up with City of Hope, a leading cancer research, treatment, and education institution, to launch the Get One Give One Campaign. For each GOGO mascara purchased, Josie Maran Cosmetics will donate one mascara to a City of Hope cancer patient/survivor (up to 5,000 units). Thereafter, through Aug. 2012, .00 from the sale of each GOGO mascara will be donated to City of Hope's research, treatment, and education of women's cancers. Minimum donation of 5,000. With your purchase, you are helping women look better, feel better, and build self-esteem. Now isn't that beautiful?Sephora is the exclusive beauty retailer for this product.