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The Wall Street Journal. Complete Personal Finance Guidebook (The Wall Street Journal Guidebooks) Kindle Edition

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Length: 256 pages Word Wise: Enabled

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About the Author

Jeff D. Opdyke is a financial reporter who has covered investing and personal finance for The Wall Street Journal for the past twelve years. He is the author of Love and Money: A Life Guide to Financial Success. He lives in Baton Rouge, Louisiana, with his wife, Amy, and their two kids.

Excerpt. © Reprinted by permission. All rights reserved.



Banks don’t come in thirty-one flavors, but numerous varieties exist for what consumers call “banks”: nationally and state chartered, commercial, community, federal, merchant, thrifts, savings and loans, building and loans, bank and trusts, credit unions—the list goes on.

Whatever they’re called, the basic business of banking is universal: Banks take in your deposits and, in return, pay you some rate of interest. They then turn around and take the very same money you deposited, combine it with deposits from other folks, and lend the money to your neighbor, charging that borrower a higher rate of interest than the bank charges you. The difference between those two interest rates—the so-called spread—is where banks generally make their money.

Businesses deal with commercial banks; consumers deal with retail banks, though in practice many banks service both clients. In 2005 the nation’s largest bank was New York–based Citigroup Inc., which provides both commercial and retail banking services and which had total assets of nearly $1.5 trillion. Seattle-based Washington Mutual Inc. was the largest thrift, a consumer operation, with $308 billion in assets, three times larger than its nearest competitor.

Retail banks exist to provide an assortment of products that represent some of the first and most basic personal finance tools for consumers. In the past, savers could stop by just about any local bank and sign up for services that weren’t terribly different from the bank down the street. Today, the savviest consumers shop around—both locally and online—since all banks offer different rates and fees for the various savings, lending and credit products they offer. Not every bank peddles the same line-up of products, while others, though they might feature some particular service, aren’t trying to make a big business in that arena and, thus, price the service so that it’s not particularly attractive to most consumers.

Savings Accounts

Think back on childhood: A savings account, aside from a piggy bank, was likely your first encounter with real personal finance, and it probably came with a little passbook in which the bank teller recorded your meager deposits. Mom and Dad, maybe your grandparents, opened a savings account for you and stuck a few dollars in there, probably taking the opportunity to tell you about compounding interest, which, at that age, likely generated about as much excitement as Brussels sprouts.

Savings accounts are the most basic banking accounts—a place to park your cash and draw interest. Minimum account balances are typically low, sometimes just $5, and the interest rate is equally low, often the lowest among all savings products. But the accounts are FDIC insured and, therefore, “safe”—meaning the full faith and credit of the United States government protects your account against the loss of even a single penny, up to the federal limit of $100,000.

Savings accounts, in their various forms, are where you want to park money if you expect to need it relatively soon—like when buying a house—or when you cannot afford to risk losing any of the cash.

Aside from the basic passbook account—yes, old-fashioned as they are they still exist at some banks—other types of savings accounts include certificates of deposit and money-market accounts; more on both of these in a moment. Typically, the best interest rates are found online by searching Web sites such as


Think of these as savings accounts on mild steroids. Your money is invested in what is literally known as the “money market”—a vast market of ultra-short-term, highly rated debt obligations issued by various government agencies, corporations, and financial institutions that trade among large institutional investors in very large quantities. Basically, these are IOUs that come due usually within a year, and often within a few weeks or a few months. Because these pieces of paper are highly rated by various credit-rating agencies, such as Standard & Poor’s and Moody’s Investors Service, the debt is considered safe, meaning there is a negligible risk that the bonds will not be repaid.

Money-market accounts are FDIC protected and pay slightly higher interest rates than standard savings accounts, but the rate is still relatively low. Minimum balances, however, are often relatively high—$2,500 or more. And if the monthly balance slips below that, you’ll typically pay a service charge—usually around $10 or so—for every month the account stays below the minimum.

Again, some of the best rates are found online rather than at your local bank. A good resource is You’ll have to register, but it’s free, and you’ll gain access to a broad listing of banks offering the best rates.

But a warning: While you can deposit money into these accounts as often as you like, withdrawals are usually limited to no more than three to six per month. And because many money-market accounts come with check-writing privileges, a trait not usually associated with a savings product, it’s easy to just start writing checks on this account when you need the cash. Banks will cut you some slack the first time you exceed the limit, but beyond that they’ll start imposing fees for each transaction over the limit. And if the breaches are persistent, a bank can unilaterally close your account, cutting you a check for whatever balance you have minus any fees the bank might impose. First, though, they’ll often send a warning letter. A better approach is to withdraw the money in person or go online and transfer the cash from your money-market account to your savings; those types of withdrawals usually don’t count toward the monthly maximum.

Don’t confuse money-market accounts with money-market mutual funds. Though related, these two are very different, but more on that later in the Investing section.


CDs, as certificates of deposit are commonly called, are time deposits. That is, you deposit your money with a bank and promise not to touch the cash for a certain period of time. In return for that promise, the bank gives you what are usually the best interest rates it offers on savings products. Banks do this because they know you won’t demand this money for several months to several years, which gives them a chance to lend the money and earn a bit of profit on your deposit.

CDs generally span uniform periods of time: three months, six months, nine months, one year, two years, and five years. In practice, there are a variety of other contract periods as well, such as 21D2 years, three years, seven years, and ten, among others. When the period ends, a CD is said to have “matured.”

Three-month CDs carry the lowest rates, often only marginally better than a money-market account. That’s because the bank doesn’t have a lot of time to make money off your deposit and must invest it only for the short term. Five-year CDs provide far better rates, usually several percentage points higher than savings accounts, because banks have a much longer period to earn money from your cash.

But don’t dive into longer term CDs just to chase a high interest rate. CDs generally impose early withdrawal penalties if you reclaim your money before the contract’s stated time period expires. The penalties vary, but you typically lose a meaningful amount of interest that has already accrued in your account. So carefully evaluate your near-term cash needs before opting to lock up your money for a long period. Long-term CDs can be a fine way to boost the overall return on your money, but not if you ultimately think there is a chance you might need to break the contract before the CD matures.

One caveat: In some situations, investing in a longer term CD instead of a short-term contract can be a savvy choice even if you break the CD before it matures. The long-term rate may be high enough and the penalty small enough that the overall interest you receive exceeds what you otherwise would have earned in the shorter-term certificate. Banks aren’t going to advertise that, so it’s up to you to do the math. [ . page 000]


“I can’t be out of money. I still have checks.” That has been a popular bumper sticker for years, and it points to the ubiquity of checking accounts, the cornerstone of personal finance whether it’s your own individual checking account or a joint account with a spouse, a partner, or even a parent.

Checking accounts are known as demand-deposit accounts because account holders—those who own a checkbook—can write a check that gives the person you paid the right to “demand” money from your account upon presenting that check to your bank. In the early days of check-writing, that is exactly what folks did; they’d show up at a particular bank in town with a chit signed by a customer of that bank and demand cash in return.

Of course, these days the pizza parlor owner to whom you wrote a check for $19.36 for a large thin-crust with pepperoni and pineapple doesn’t need to appear physically at your bank to claim the money. The owner just deposits your check at her own bank, and dozens more like it, all drawn on different banks—some local, some out of town—and all the money she’s due ends up in her account within days. This happens because checks carry a variety of oddly rectilinear numbers along the bottom that serve as a bread crumb trail of sorts to help each check find its way home through the national banking system.

The nine digits farthest to the left are the ABA routing numbers that specify which branch of what particular banking company this check is drawn on. The sequence of...

Product Details

  • File Size: 1096 KB
  • Print Length: 256 pages
  • Publisher: Crown Business (April 22, 2010)
  • Publication Date: May 5, 2010
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B000SEFJ1I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #417,120 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews

109 of 111 people found the following review helpful By Chad T. Thompson on May 4, 2006
Format: Paperback
Waiting for a flight I picked up this book and simply never put it down until I was done with it. I am probably a little more interested in understanding my personal finance and opimtizing my personal finance than most but I think this book should be read by everyone over 20. As a husband and father in his mid 30's the best insights this book gave me was to think and re-think about elements of my personal financial situation and choices. After finishing the book I immediately started to dig into areas such as:

-re-thinking credit card rewards programs vs. using my debit card

-insurance policies

-re-thinking my monthly mortgage

-evaluating our college savings approach

I have read many books on personal finance in the past but none that had this balance of depth and breadth to it. This enabled me to get a handle on topics that I have never really wrapped my mind around like ROTH IRA's and annuities.

I highly recommend this book if you're at all interested in better understanding the options avaliable to you and how to control and better manage your personal finances.
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36 of 36 people found the following review helpful By 31u3b1rd on August 9, 2006
Format: Paperback
I read this entire book in two sittings. I found it fascinating and easy to comprehend. My husband only recently aquired a 401(k) and we were lost. Neither of us has parents in the "investor class" (financial vocabulary is not something we grew up with). It would have taken me years to figure out all this information on my own. Logically, I realized that we needed to be strategic about the early investments that would generate the capital we will continue to invest as we age, but I didn't know exactly how to do this. The book clarified almost everything for me. The book justified with evidence a lot of things I held uneducated hunches about. I now understand what a P/E ratio is! How cool is that?! In addition to clarifying most of the 401(k) issues, there were also good tips on personal finance. One reviewer said these are obvious. They are not obvious to a lot of people because they go against how most people use their money. My parents were anxious about carrying debt, and I am too as a consequence. But many people are not raised that way. This book does more than say "have a budget, don't carry credit card debt, buy inexpensive cars, etc." It explains the consequences of not doing this in financial terms that are eye-opening. If you want to learn the logic behind common financial advice this is a great place to start. It isn't a "do this, do that" kind of book. Rather, it gives you the overall picture, and the knowledge you need to take control of your own finances. Each person's financial situation is unique. Be wary of one-size-fits-all financial advice, and don't be at the mercy of others' advice because they are mostly out to make their money with your money! Not that you need to be paranoid, but knowing some basics will help you avoid putting your money in places that may look good but are really all wrong for you.
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35 of 38 people found the following review helpful By Steve Burns TOP 1000 REVIEWERVINE VOICE on May 9, 2006
Format: Paperback
This book distilled a lot of knowledge about how to apply different financial vehicles to your own finances. This book is like condensing basic wall street journal personal finance information into a book.(Which it is )so you do not have to try to wade through it for months or years trying to figure out basics when you are getting started in the world of investments.This book touches on stocks,bonds,futures,options,dividends, money supply flow chart, historical stock market performance, and much more. Highly recommended for beginners, the more experienced might find it to basic in things they already know,great education for the rest of us.
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11 of 12 people found the following review helpful By Short on time on November 29, 2006
Format: Paperback
The beginning of the book (probably limited to first chapter) contains too-basic concepts which made me wonder if I'd bought the right book. But reading further on it proved to be quite useful. To a newbie in this area, it provides a very good introduction to various financial aspects of one's life like buying a home, retirement, savings, etc. If you need to know the ABCs of these things, then this is the book for you. After reading it you'll feel armed before buying a house or investing in mutual funds. Of course, it is not the know-all book only a "beginner's course" and thats reason I gave it 4 stars not 5. It also enumerates good pointers to related websites. Overall, I would recommend this book.
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7 of 7 people found the following review helpful By J. Snyder on August 25, 2007
Format: Paperback
I was originally looking at the "Personal Finance for Dummies" book, but I felt that it would be embarrasing to have on my home bookshelf. The Wall Street book has been fantastic in helping me make a financial plan for my future. It's comprehensive but not condescending language greatly enlightnened me.
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6 of 6 people found the following review helpful By Kindle Customer on July 26, 2008
Format: Paperback
I recently took a personal finance class in which everyone in the class was asked to read a book of their choosing and give a presentation on what they learned. After hearing the presentations, I decided to buy this book. It doesn't get down into the details too much, but I felt it offered a great breadth of resources - kind of like a reference book. It doesn't give you specific action plans like many popular press books, but it much more objective, just providing the facts.
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8 of 9 people found the following review helpful By E. Powley on August 19, 2006
Format: Paperback
For someone just getting their feet wet with personal finance, this book is an excellent introduction. It is a concise and engaging read that all high school students ought to read, as well as those wanting a refresher on money matters.
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