Customer Reviews

Joyworks: The Story of Marquette Electronics (Wisconsin)

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In this book Michael Cudahy remembers the long path to success taken by Marquette Electronics. The early days are given a great deal of ink, demonstrating the determination Mr. Cudahy is known for, including his childhood and young adulthood. The story continues through the 1970's as MEI broke new ground in the medical electronics business. As the company develops into a major force with acquisitions on two continents, the issues and problems of growth are discussed in depth. Mike spends time discussing the various leaders in place prior to the GE buyout and his reasons for selling the company. As a prologue he brings the reader up to date on his activites since MEI.

This is a very well written book, informative and witty. It tells the story of how productive workers are when they are well treated, and appreciated. There would be no need for unions or people like Karl Marx if every company looked after its people as well as did marquette Electronics. A fabulous book that should be on the book shelf of every boss in every company.
It is an inspirational story of success, failure, and success again. If you have a commercial dream hang in there, treat others with fairness, and dont get discouraged by problems and setbacks.

If you like Jim Collins "Good to Great: Why Some Companies Make the Leap... and Others Don't", "Joyworks" is a must read. While "Good to Great" is from an observer's angle, "Joyworks" is from the man who achieved it. This book was written in a witty and warm tone, which reminds me a lot about the good old days at Marquette. It's a remarkable culture that not only builds great products, but also builds great people with characters. Unleash the creativity of people is the key to the success of Marquette's innovative products.

This book is written with wisdom, warmth and humor. Both a memoir and a business how-to, it's a must read for young entrepreneurs. I thoroughly enjoyed it and highly recommend.

A great book for a great look into one of America's great companies through the eyes of the man who founded it. Witty and funny. This book is an example of what is possible to achieve in this great Country with a little smarts and some courage.