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Juan in a Hundred: The Representation of Latinos on Network News Paperback – January 2, 2013

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Editorial Reviews


Given the current demographics whereby Latinos are now the largest minority group in the United States, the narrow waveband of Latino representation in today’s news programming presents a glaring omission that remains largely overlooked by scholars. Dr. Santa Ana’s exhaustive and necessary study fills this gap, with some startling discoveries. The book adds important theoretical perspectives that are absent from most studies in this field [and] most of which do not contain this depth of research, analysis, or interpretation. . . . Juan in a Hundred doesn’t just identify and criticize. It offers solutions and new directions. (Frederick Luis Aldama, Arts and Humanities Distinguished Professor of English, Director of Latino Studies and L.A.S.E.R., the Ohio State University)

About the Author

Otto Santa Ana is Associate Professor of Chicana/o Studies at UCLA. A sociolinguist and critical discourse analyst, he is the author of the award-winning Brown Tide Rising, which was named Best Book of the Year on Ethnic and Racial Political Ideology by the American Political Science Association.

More About the Author

Otto Santa Ana (1954- ) was born in Miami Arizona into families with 400 years of roots in the Southwest. He has taught at UCLA for 20 years.

Santa Ana pursues two research strands. In one, he studies how the mass media validates unjust social inequity. The American Political Science Association named his first book, Brown Tide Rising, the year's Best Book on Ethnic and Racial Politics. 

His forthcoming book, Juan in 100, studies television network news imaging of Latinos.

In 2012 Santa Ana co-edited an anthology: Arizona Firestorm, about today's anti-Latino and anti-immigrant political actions, including the media's role. These days, he is writing about commercial mass mediated comedy in a monograph tentatively called: Thin Edge of the Wedge: The Power of Political Humor.

He is also an empirical sociolinguist who has written about the languages of Latinos in a dozen articles, and an anthology: Tongue-Tied: The Lives of Multilingual Children in Public Schools.

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