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14 of 14 people found the following review helpful
on January 16, 2012
Format: Hardcover
Everyone who makes decisions should read this book if you are not familiar with the themes (read the table of contents). Despite being a university textbook it is quite readable if you are serious about picking up knowledge of how human decision making is biased in various ways. I especially like that the author is not pandering to bored or lazy undergraduate students. So you certainly do not have to be a student to benefit from the book. This book is also useful if you are a researcher that would like to read up on the field. In addition you get all the relevant references. I own edition 6 and that is totally sufficient and the changes to edition 7 are small. However, if you are a researcher you might want the latest edition for the updated references.

Since the relatively short book covers a lot of ground some people might not like it. A good alternative would be Thinking, Fast and Slow, which covers less material in a larger number of pages. Some might consider that book more readable, but personally I prefer the current books more concise presentation. Still I would recommend that book as a second reading on the subject. I would also read something by Gigerenzer (Adaptive Thinking: Rationality in the Real World (Evolution and Cognition) or Rationality for Mortals: How People Cope with Uncertainty (Evolution and Cognition)), who has a broader view of what is rational behaviour.

These are my recommendations, but note that I am not an expert in the field so there might be better books out there.
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on August 18, 2013
Format: HardcoverVerified Purchase
This book came recommended by Daniel Kahneman. He is someone that I admire greatly. I have recommended this book many times, but each time I refuse to lend it out. Must have in my library. I can look at this book in the shelf of my library and remember some of the content that is in here and still apply it to my day to days.
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on December 5, 2012
Format: HardcoverVerified Purchase
For someone interested in negotiation, this is an academic text, but it's relatively easy to read. It has plenty of accessible, practical examples, and it has a lot of information that you can share with others professionally. Compared to other negotiation texts I've read, this is probably my favorite.
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on May 11, 2013
Format: HardcoverVerified Purchase
Good book highly recommended for all the managers and leaders of today's global environment where right decision on right time is essential
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1 of 2 people found the following review helpful
on January 3, 2013
Format: HardcoverVerified Purchase
Purchased this book for a decision making class at the law school. Overall it was a great supplement to the professor's lectures. The book discusses the behavioral mechanisms involved in decision making and illogical oversights humans often make when creating value judgements.
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1 of 2 people found the following review helpful
on June 28, 2013
Format: HardcoverVerified Purchase
The book is an excellent analysis of the integrative bases of decision making. Highly thought-provoking. A real
exploration in why we do what we do and impact of integrated decision.
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1 of 2 people found the following review helpful
on June 18, 2013
Format: HardcoverVerified Purchase
A book to use thru all your life. concise, educational, with good cases and application on life. Buy it from Amazon was easy and fast!
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0 of 1 people found the following review helpful
on January 20, 2013
Format: HardcoverVerified Purchase
great book. Even as a rec' reading, and not just for class, I actually WANT to read more in this book. It's fun and intelligent and reallllly short (like 200 small pages, big font, lots of punctuation and paragraph splits)
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0 of 1 people found the following review helpful
on October 17, 2012
Format: HardcoverVerified Purchase
the book is very good. it contains a lot of exanples which are related to us daily life, that makes the book problems easy to understand.
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1 of 3 people found the following review helpful
on October 9, 2010
Format: HardcoverVerified Purchase
This book provides great information regarding cognitive heuristics and related biases in a nutshell. It was a great help during my thesis research, because I could refer to this one book rather than rely on the other dozens of books that were incomplete with the information I was looking for.
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