Review of the hardback: '... a useful and stimulating addition to the Cambridge series. It illustrates well the breadth of areas where behavioural decision theory can inform our understanding of the patterns of behaviour and response we encounter. It identifies the fact that we are at the stage where we are becoming only too uncomfortably aware of the magnitude and diversity of the challenges - but where, as yet, we have only reached a limited understanding of how to take proper account of them in the formulation and implementation of public policy.' Journal of Risk Research
When people make judgments and choices, especially when faced with uncertainty, they behave in a manner that seems complex and irrational. Cognitive psychologists have identified and organized these patterns of behavior into a descriptively accurate model of human judgments and choices called behavioral decision theory. Incorporating this theory's insights in public policy analysis will enhance our ability to design better policies and enable us to understand the limits of effective regulation.