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Judo, often translated as "the way of gentleness," is a century-old martial art that employs quickness and agility to help devotees overcome adversaries who seem--at least on the surface--to be more powerful. In Judo Strategy, David B. Yoffie, a professor of International Business Administration at Harvard Business School, and Mary Kwak, a Harvard research associate, turn these principles around for a corporate audience, showing how they can also be used to help companies battle bigger and stronger competitors. The metaphor has been used before in business and economic examples, the authors concede, "yet no one, to our knowledge, had tried to use judo as the basis for a systematic way of thinking about strategy." In the pages that follow, they begin by delving into the three primary tenets of the discipline (movement, balance, and leverage), and show specifically how each could be applied in business. They then explore the way three prominent New Economy companies (Palm Computing, RealNetworks, and CNET Networks) have successfully put the strategy into practice. Finally, they offer insight into fending off others who employ the judo strategy. In all, an original and practical management approach. --Howard Rothman
"...Mr. Yoffie and Ms. Kwak use the judo metaphor with perfect sensibility." -- Dallas Morning News
"...when taken to the mat, the book stands the test." -- Entrepreneur Magazine
"Judo Strategy is a lively, detailed analysis of how small companies can compete against larger ones." -- Business Week
"Yoffie and Kwak successfully follow through on a simple approach that delivers useful advice for any manager." -- Computerworld
This book is not about actual judo. Its about business strategy. What a wastePublished 7 months ago by P
very practical book, hope there will be a second book on this with more recent case studiesPublished 9 months ago by harold xue
What is your business dilemma? In short. You business dilemma is your DR is reluctantly against your request to study competitor's strength. Read morePublished 19 months ago by Amazon Customer
This book is helping me dominate my much larger and iconic competitors by taking some of there market share! Has clear and simple strategies that are powerful.Published on June 4, 2012 by OPM45 Kato
Written in 2001, many of the corporate players may have changed, but the lessons are timeless in changing from a corporate reactionary stance to one of skilled forethought about... Read morePublished on March 5, 2011 by Becky Bruso
The book is very good and give the reader a broad perspective and 360 degree view of business model. It tells you how to think on another side of what we thought. Read morePublished on October 20, 2003
Several good ideas in this book on marketing strategies for smaller companies; that made the book worth reading. The author spent too much time on the discussion of Judo. Read morePublished on September 7, 2002 by J. West
The judo analogy is a very clever way to explore how small companies can defeat large companies. I particularly liked the ideas of the "puppy dog ploy", push when... Read morePublished on June 9, 2002
In their Preface, Yoffie and Kwak explain that their book "is built on two broad metaphors that we hope readers will find compelling in thinking about the strategic challenges... Read morePublished on May 2, 2002 by Robert Morris