These chapters are a "must read" for anyone interested in the new economy.
The small competitor was able to use that very same campaign to revitalise its business, and achieve its most productive quarter ever.
This book cleverly weaves theory with practical examples in a format which is engaging and easy to read and follow.
very practical book, hope there will be a second book on this with more recent case studiesPublished 20 days ago by harold xue
What is your business dilemma? In short. You business dilemma is your DR is reluctantly against your request to study competitor's strength. Read morePublished 10 months ago by Amazon Customer
This book is helping me dominate my much larger and iconic competitors by taking some of there market share! Has clear and simple strategies that are powerful.Published on June 4, 2012 by OPM45 Kato
Written in 2001, many of the corporate players may have changed, but the lessons are timeless in changing from a corporate reactionary stance to one of skilled forethought about... Read morePublished on March 5, 2011 by Becky Bruso
The book is very good and give the reader a broad perspective and 360 degree view of business model. It tells you how to think on another side of what we thought. Read morePublished on October 20, 2003 by "kampolpop"
Several good ideas in this book on marketing strategies for smaller companies; that made the book worth reading. The author spent too much time on the discussion of Judo. Read morePublished on September 7, 2002 by J. West
The judo analogy is a very clever way to explore how small companies can defeat large companies. I particularly liked the ideas of the "puppy dog ploy", push when... Read morePublished on June 9, 2002
In their Preface, Yoffie and Kwak explain that their book "is built on two broad metaphors that we hope readers will find compelling in thinking about the strategic challenges... Read morePublished on May 2, 2002 by Robert Morris
Judo Strategy uses Judo as an analogy for competing against a larger and more powerful competitor. The Columbia Encyclopedia defines Judo as in the following way: [Judo] depends... Read morePublished on February 25, 2002 by Martin Schray