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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth Hardcover – April 1, 2012


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Product Details

  • Hardcover: 288 pages
  • Publisher: Jossey-Bass; 1 edition (April 1, 2012)
  • Language: English
  • ISBN-10: 1118249747
  • ISBN-13: 978-1118249741
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #573,388 in Books (See Top 100 in Books)

Editorial Reviews

Review

“Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of ‘frugal engineering,’ then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders.”
—Carlos Ghosn, CEO, Renault-Nissan

“The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's ‘speed of business.’ What's called for are new practices that work with—not against—the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you—and every forward-thinking leader in your company—need right now.”
—Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership

“Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem—employees, customers, and partners—to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future.”
—Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud

“CEOs tend to manage innovation like an orchestra conductor—with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band—with improvisation, creativity, and agility. Both styles are necessary on today's global stage.”
—Doreen Lorenzo, president, frog

“We are entering an age when humanity's grand challenges are being solved by a new generation of ‘do-it-yourself’ innovators employing jugaad-style thinking. Today the entrepreneurial spirit of your very own employees, customers, and partners—empowered by new technologies—can literally change the world. X PRIZE has proven the value of jugaad by leveraging this bottom-up approach of ‘better, faster, cheaper’ to the point of sending a man into space for a fraction of what NASA spends. This compelling new book, Jugaad Innovation, articulates how you can start to accomplish amazing things on a shoestring. It is a vital read.”
—Peter H. Diamandis, founder and chairman, X PRIZE Foundation

“Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, simple  innovation. This is one of the most important lessons that emerging markets are teaching the West.”
—George F. Colony, CEO, Forrester Research

“I've long argued that the role of business is to make the world a better place. In the new economy, this requires true innovation—bold ideas, gutsy people, and extraordinary actions. Need a new roadmap? Fresh inspiration? Accessible tools? It's all in this remarkable book, Jugaad Innovation. Get a copy for yourself and every member of your team today.”
—Kevin Roberts, CEO worldwide, Saatchi & Saatchi; bestselling author, LoveMarks

From the Inside Flap

Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets—and how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:

  • Seek opportunity in adversity

  • Do more with less

  • Think and act flexibly

  • Keep it simple

  • Include the margin

  • Follow your heart

To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and better—and to win.

A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring the jugaad mindset and practices to their organizations.

For more information, case studies, and tools, visit JugaadInnovation.com.


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Customer Reviews

The many examples presented in the book makes it an easy read.
Magda Hassan
Jugaad Innovation is a book where the authors outline the importance of Jugaad (colloquial Hindi for an innovative fix or improvised solution) in product innovation.
Sourindr a Banerjee
The book repeatedly makes some assumptions that it expects everyone should take as a statement of fact.
Sandeep Bhaskar

Most Helpful Customer Reviews

32 of 33 people found the following review helpful By Sandeep Bhaskar on January 7, 2013
Format: Hardcover
The book was mentioned in an article in the Economist last year and I have been meaning to read it ever since. The book turned out to be a big downer. The first chapter starts with an Albert Einstein quote about simplicity and moves downhill from then on. My impression of the book seems to be in contrast to most others who have reviewed the book. That may be because I have some prior information on some of the case studies mentioned in the book and because I have some grave issues of the claims made in the book.

The only thing I liked about the book was the number of case studies. It is imperative to point out that I didn't buy into most of the conclusions made from the case studies, but just the description of the work that some firms and individuals are doing. I get back to the details on this later in the review.

The things I didn't like: the assumptions; the presentation; and the conclusions drawn. I will describe each in more detail here.

Let us start with the assumptions part. The book repeatedly makes some assumptions that it expects everyone should take as a statement of fact. The authors believe, and assume that it is true, that this is a post-industrial world where there has been a qualitative change in the amount of resources available to the people of the world. They also assume that people in general are worse off than they were in the prior decades and that it is a world that has gone beyond materialism. The first argument seems too much like the people who cried hoarse about the world running out of coal in the 1800s. The second assumption about falling living standards over the prior decades is plain wrong, but the authors seem to assume that it is true.
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30 of 34 people found the following review helpful By tom abeles VINE VOICE on May 25, 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The world is filled with cleverness, doing more with less. And there are ash heaps filled with clever ideas that failed for many reasons. In many ways the developed world has become obsessed with innovation and "out of the box" thinking. There are consultants and companies that specialize in running workshops for individuals and corporations on "creative problem solving" and there are companies that make a living on developing such products/services. Design schools offer courses and projects. Even primary and secondary schools hold contests. Those who work in developing countries have been to symposia, fairs and similar events which have showcased ideas such as clay pot water filters, low cost, energy-efficient, wood stoves, rolling water carriers, simple post harvest technologies and much more. In the techie area one might cite Linux, open source movements and open access education such as University of the People. In finance we have the Grameen Bank and its clones, even in the US. This book is a journey of re-discovery in the form of a narrative in which the authors have basically compiled a very selective and partial list of some of these ideas that have at least succeeded and survived long enough to serve as an example.

Jossey-Bass, the publisher, is strong in the education arena where this book might best find a place in a library or in a set of readings. The book is listed under their "business/management". But it is hard to believe that the corporate world would see this as significant given all the professional and trade journals which eagerly grasp at any idea which keeps reader attention and away from a mouse click to the next posting.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
One of my favorite business professors was C.K. Prahalad. One of the classes I took with him was on business in developing markets. He had this fantastic story about how Unilever was able to thrive in India by creating super low cost production facilities and then adapt to the market with single serving pouches for shampoo and detergent.

Another one of my favorite stories is the resource curse - how the US Space program supposedly spent a lot of resources developing a pen which would write in space while the Soviets used....a pencil.

I hate to be harsh since I'm definitely a fan of "Good enough" but the authors spent far too much time proselytizing and not quite enough in editing.

They repackage much of what companies have always done as "Jugaad" and then come up with a somewhat contrived package to make it look new. I think they would have done a lot better at focusing on what was in fact innovative rather than trying to make this look universal.

Apple doing Jugaad? Sorry, "simplexity" is not Jugaad. Not doing market research is not Jugaad, though avoiding market research *could* be part of a Jugaad business strategy (which I think is where they were starting out) but then tried to "Universalize" this "Truth."

Not sure whether the authors really missed this or if they were ignoring this so they could bolster their BRIC examples, but HTC, which is mentioned several times, is a TAIWANESE company.

Another annoying bit is that they try to force fit many movements into "Jugaad." For example, 3M and Google (and other less well known companies) do permit employees to spend a certain amount of their time on innovation, but the authors imply that this is "Jugaad time" and not simply "personal innovation time" I searched the footnotes for a reference, no luck.
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