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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth Hardcover – April 1, 2012
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—Carlos Ghosn, CEO, Renault-Nissan
“The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's ‘speed of business.’ What's called for are new practices that work with—not against—the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you—and every forward-thinking leader in your company—need right now.”
—Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership
“Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem—employees, customers, and partners—to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future.”
—Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud
“CEOs tend to manage innovation like an orchestra conductor—with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band—with improvisation, creativity, and agility. Both styles are necessary on today's global stage.”
—Doreen Lorenzo, president, frog
“We are entering an age when humanity's grand challenges are being solved by a new generation of ‘do-it-yourself’ innovators employing jugaad-style thinking. Today the entrepreneurial spirit of your very own employees, customers, and partners—empowered by new technologies—can literally change the world. X PRIZE has proven the value of jugaad by leveraging this bottom-up approach of ‘better, faster, cheaper’ to the point of sending a man into space for a fraction of what NASA spends. This compelling new book, Jugaad Innovation, articulates how you can start to accomplish amazing things on a shoestring. It is a vital read.”
—Peter H. Diamandis, founder and chairman, X PRIZE Foundation
“Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, simple innovation. This is one of the most important lessons that emerging markets are teaching the West.”
—George F. Colony, CEO, Forrester Research
“I've long argued that the role of business is to make the world a better place. In the new economy, this requires true innovation—bold ideas, gutsy people, and extraordinary actions. Need a new roadmap? Fresh inspiration? Accessible tools? It's all in this remarkable book, Jugaad Innovation. Get a copy for yourself and every member of your team today.”
—Kevin Roberts, CEO worldwide, Saatchi & Saatchi; bestselling author, LoveMarks
From the Inside Flap
Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.
Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging marketsand how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:
Seek opportunity in adversity
Do more with less
Think and act flexibly
Keep it simple
Include the margin
Follow your heart
To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and betterand to win.
A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the Westand how to bring the jugaad mindset and practices to their organizations.
For more information, case studies, and tools, visit JugaadInnovation.com.
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
The only thing I liked about the book was the number of case studies. It is imperative to point out that I didn't buy into most of the conclusions made from the case studies, but just the description of the work that some firms and individuals are doing. I get back to the details on this later in the review.
The things I didn't like: the assumptions; the presentation; and the conclusions drawn. I will describe each in more detail here.
Let us start with the assumptions part. The book repeatedly makes some assumptions that it expects everyone should take as a statement of fact. The authors believe, and assume that it is true, that this is a post-industrial world where there has been a qualitative change in the amount of resources available to the people of the world. They also assume that people in general are worse off than they were in the prior decades and that it is a world that has gone beyond materialism. The first argument seems too much like the people who cried hoarse about the world running out of coal in the 1800s. The second assumption about falling living standards over the prior decades is plain wrong, but the authors seem to assume that it is true.Read more ›
Jossey-Bass, the publisher, is strong in the education arena where this book might best find a place in a library or in a set of readings. The book is listed under their "business/management". But it is hard to believe that the corporate world would see this as significant given all the professional and trade journals which eagerly grasp at any idea which keeps reader attention and away from a mouse click to the next posting.Read more ›
Another one of my favorite stories is the resource curse - how the US Space program supposedly spent a lot of resources developing a pen which would write in space while the Soviets used....a pencil.
I hate to be harsh since I'm definitely a fan of "Good enough" but the authors spent far too much time proselytizing and not quite enough in editing.
They repackage much of what companies have always done as "Jugaad" and then come up with a somewhat contrived package to make it look new. I think they would have done a lot better at focusing on what was in fact innovative rather than trying to make this look universal.
Apple doing Jugaad? Sorry, "simplexity" is not Jugaad. Not doing market research is not Jugaad, though avoiding market research *could* be part of a Jugaad business strategy (which I think is where they were starting out) but then tried to "Universalize" this "Truth."
Not sure whether the authors really missed this or if they were ignoring this so they could bolster their BRIC examples, but HTC, which is mentioned several times, is a TAIWANESE company.
Another annoying bit is that they try to force fit many movements into "Jugaad." For example, 3M and Google (and other less well known companies) do permit employees to spend a certain amount of their time on innovation, but the authors imply that this is "Jugaad time" and not simply "personal innovation time" I searched the footnotes for a reference, no luck.
Most Recent Customer Reviews
And not only limited to BRIC nations and emerging economies with need for "innovation from the bottom of their pyramids" -- but a practical book with several key insights... Read morePublished 5 months ago by Dr. Massoud Amin
"Jugaad Innovation" is a good addition to the growing body of work on creating innovation eco-systems. Jugaad is a colloquial Hindi word and is all about doing more with less. Read morePublished 11 months ago by Thomas M. Loarie
mostly a collection of examples that reinforces jugaad as a successful model.. Very few examples of failures or even the failed iterations of the successful product in potrayal.. Read morePublished 11 months ago by Aravind
Good ideas and reading forward like an interesting lecture on management basics. No pushing ideas but that is management all about; and also the author forces his own personal... Read morePublished 13 months ago by kamal
A very insightful book. Well written, though gets a little monotonous towards the end. Suggest this book to entrepreneurs and business men!Published 13 months ago by Ashwin Dange
Indian perspective on innovation but nothing seriously different. ..Published 13 months ago by GAURAV