“The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's ‘speed of business.’ What's called for are new practices that work with—not against—the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you—and every forward-thinking leader in your company—need right now.”
—Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership
“Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem—employees, customers, and partners—to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future.”
—Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud
“CEOs tend to manage innovation like an orchestra conductor—with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band—with improvisation, creativity, and agility. Both styles are necessary on today's global stage.”
—Doreen Lorenzo, president, frog
“We are entering an age when humanity's grand challenges are being solved by a new generation of ‘do-it-yourself’ innovators employing jugaad-style thinking. Today the entrepreneurial spirit of your very own employees, customers, and partners—empowered by new technologies—can literally change the world. X PRIZE has proven the value of jugaad by leveraging this bottom-up approach of ‘better, faster, cheaper’ to the point of sending a man into space for a fraction of what NASA spends. This compelling new book, Jugaad Innovation, articulates how you can start to accomplish amazing things on a shoestring. It is a vital read.”
—Peter H. Diamandis, founder and chairman, X PRIZE Foundation
“Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, simple innovation. This is one of the most important lessons that emerging markets are teaching the West.”
—George F. Colony, CEO, Forrester Research
“I've long argued that the role of business is to make the world a better place. In the new economy, this requires true innovation—bold ideas, gutsy people, and extraordinary actions. Need a new roadmap? Fresh inspiration? Accessible tools? It's all in this remarkable book, Jugaad Innovation. Get a copy for yourself and every member of your team today.”
—Kevin Roberts, CEO worldwide, Saatchi & Saatchi; bestselling author, LoveMarks
Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.
Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging marketsand how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:
Seek opportunity in adversity
Do more with less
Think and act flexibly
Keep it simple
Include the margin
Follow your heart
To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and betterand to win.
A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the Westand how to bring the jugaad mindset and practices to their organizations.
For more information, case studies, and tools, visit JugaadInnovation.com.
The many examples presented in the book makes it an easy read.
Jugaad Innovation is a book where the authors outline the importance of Jugaad (colloquial Hindi for an innovative fix or improvised solution) in product innovation.
The book repeatedly makes some assumptions that it expects everyone should take as a statement of fact.
The book confuses Jugaad which is about innovation with teams, managements, etc. It is all about other things than Jugaad. Read morePublished 20 days ago by Laxmi Narsimha Rao Oruganti
If this book was written to illustrate the point that in developing countries, the lack of resources forces innovation it had some interesting examples. Read morePublished 2 months ago by ZenWoman
Innovation has no social boundary. These days a number of farmers, agricultural workers, craftsmen and young citizens in the rural areas in a developing country like India are... Read morePublished 3 months ago by Dr Anup K Das
This is one of the worst management books that I have read. The authors attempted to jump on the bandwagon of westerners looking at Indian innovation. Read morePublished 5 months ago by Rajiv Chopra
A huge disappointment.
Frugal innovation is a key concept of modern management. This book is an attempt to rebrand everything related as "jugaad". Read more