Introducing Viva la Juicy Limited Edition Parfum. A must have collector item that captures the glamorous spirit of Juicy Couture. In a gilded gold bottle that is distressed to vintage perfection, the Viva la Juicy pure parfum is the first time the best-selling fragrance is available in this decadent form. An over $1,000 value that is yours for $98. Playfully adorning the bottle is a heart-shaped charm pinned to a fuchsia bow, a unique collectible inspired by Juicy Couture accessories. Viva la Juicy is for the chic, modern woman who can't get enough Couture. Viva, the scent of Couture.