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Jump In!: Even If You Don't Know How to Swim Hardcover – January 18, 2005


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Editorial Reviews

Review

Advance praise for Jump In!

“Mark Burnett’s willingness to embrace the unknown, partnered with his intuition, has changed television. In an industry built on ideas, Burnett delivers results.”
–Jeffrey Katzenberg

“Mark is a great leader as well as a visionary–an unbeatable combination for out-of-the-box success. . . . Readers of this rousing book would be wise to follow this gifted man’s example and jump in!”
–Donald J. Trump, from the Introduction

“Mark forged his way into untried waters, literally and figuratively, and invented programming that captures the hearts and minds and consciousness of millions of viewers. He did this by experimenting, surrounding himself with excellent colleagues, thinking hard, working hard, and playing hard.”
–Martha Stewart

About the Author

Television producer MARK BURNETT was recently named by Time magazine as one of the world’s most influential people. His latest reality show is The Contender.
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Product Details

  • Hardcover: 288 pages
  • Publisher: Ballantine Books; First Edition edition (January 18, 2005)
  • Language: English
  • ISBN-10: 0345480988
  • ISBN-13: 978-0345480989
  • Product Dimensions: 9.3 x 6.5 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #889,156 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

I read the previous edition of Mark's book and I enjoyed it.
G. YEO
Any fan of Burnett's reality TV creations will love this book for the behind the scenes commentary alone.
James N Simpson
Mark inspired me to get out there and take some risks and do what I want to do!
Denise Marie Fezza

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Mel Blanc on February 27, 2005
Format: Hardcover
Let's get one thing straight: this book is not about Survivor, The Apprentice, The Contender, or any of the other shows that Burnett has produced. Sure, he does mention them - as they helped to build his career - but not from the same point of view as some other reviewers perhaps expected. Thus, don't expect to learn about the inter-cast relationships on such shows. You will be disappointed if you buy this book with that intention.

This is a book about taking chances and attaining greatness. Period. Burnett came to the U.S. in the early 80s with NOTHING. However, over the following twenty years, he would become a dominant force in television and alter its landscape dramatically - perhaps more so than anyone else has done in the past 100 or so years.

That is the point of this book: how he went from a virtual NOBODY to a SOMEBODY. It's not very heavy on the business side, though chances are that you will learn something new if you read it with that intent. What it IS full of is how he took chance after chance after chance. The title alone should tell you this.

I will say that he does praise his business partners, such as Martha Stewart, Jeffrey Katzenberg, Donald Trump, etc. But what did you expect? However, you shouldn't let that aspect of the book to keep you from getting his message: Jump In! : Even if you don't know how to swim!
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5 of 6 people found the following review helpful By Paul Manfredi on March 28, 2005
Format: Hardcover
I really enjoyed this book! I'm a big fan of "The Apprentice" and always wanted to know more about Mark Burnett based on his success with different shows, so I started to read this book in the store and had to buy it! There are many interesting behind the scenes stories, but I found it inspiring for his life and negotiation advice. I vacation in L.A. for a few weeks each summer and I always joked about selling T-shirts on Venice Beach. Well, Mark successfully did it while I just joked about it. His confidence really helps him to jump in and makes things work. This book has given me good advice on how I should "jump in" more instead of over-analzying ideas. Another wonderful aspect of this book is the love of his parents and children that comes through. It's so good to hear someone talk about their great parents instead of hearing complaints. Mark really does love his family and I enjoyed reading about it. I started watching "the Contender" because of this book and I love it. I only watched the first season of "Survivor" but now that I enjoyed his book so much, I'm planning on watching it too. I highly recommend "Jumping In". It is a very enjoyable and inspiring book!! Don't over-analyze, jump in and buy it!!
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6 of 8 people found the following review helpful By B.Saints on January 25, 2005
Format: Hardcover
Even the most skeptical critics can have a field day with a title like JUMP IN!, but Burnett surprisingly stands his ground with his storytelling translating naturally to print. After reading JUMP, Mark Burnett deserves to live this charmed life and has raised the bar of genuine merit for who in Hollywood is the most worthy of success. The man's got it all, done it all and if adventures define a man, then Burnett is a dictionary of character.

Throw in Trump, Stallone and Martha Stewart, well yeah, I'd write a book too.
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3 of 4 people found the following review helpful By Mark D on May 2, 2006
Format: Hardcover
While few can argue Mark's rise to fame and fortune is anything but spectacular, but to believe that virtually every decision he's made in his life has turned out fantastically well is a bit hard to swallow. At every turn (which happens to be accompanied by the phrase..."I jumped in...") is another remarkable success.

If he showed a bit more vulnerability in his stories, it would have been more believable, insightful and inspirational.

I also could have done without excruciating detail of every season of survivor...it got a bit old.
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Format: Mass Market Paperback Verified Purchase
After reading this book I came away knowing that the author is very proud of his accomplishments. And he should be. This book is not about thinking positive and hoping good things come into your life, it is about deciding what you want and jumping in to go after what you want. Taking action on things that scare you, or things that everyone else says are impossible, is how Mark Burnett became a huge success.

This book talks a lot about Survivor, the Apprentice, and some race called the Eco-challenge, which I had never even heard of. It does not go into details about the cast of those shows, it goes into detail about how the shows came to be and about all the production hurdles that had to be jumped to get them on TV. It kept me interested the entire time.

Ok, getting back to the Eco-challenge, I did a little research to see what it was all about. An endurance race, sounds cool, I love endurance races. I just competed in one a couple of months ago. It was called the Tough Mudder, and it was billed as the "worlds toughest endurance race" Really? Worlds toughest? Because even though it was hard and pretty challenging, it looks pretty easy compared to the footage I have just watched for the Eco-challenge. All I can say is Mark, please bring back the Eco-challenge. I will start training today to compete in it. And if I cannot get cast for it, at least I will be in really great physical shape as I sit on the couch and watch it on TV.
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