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There were some things here I found useful, but on the whole, most of the information in this book I already knew. Then again it is only 31 pages--and yes, that is totally my fault. I should have paid attention to the Book Length section when I ordered it on Amazon.
I have to say I disagree with the author on thanking reviewers. I'm not talking about sending notes of appreciation to established book bloggers who review a book submitted to them by an author. That's common courtesy. No, the author suggests you thank us reviewers on Amazon. "Any time a stranger gives you a nice 3-5 star review...be sure to thank them (comment button is below the review)"
As a reader/reviewer myself, I'd rather not get a form letter thank you from an author in my comments, especially if I see it (or variations of it) on every single review of the author's books. Also I would think twice about posting my email address in the comments section, which the author also recommends. I see it as the cyber equivalent of posting your number on the wall of a phone booth. You have no idea who will see it or who will try to contact you.
Anyway, if you are looking for a more thorough book on marketing your self-published ebook, I would recommend The Path To Self-Publishing Success by Michael R. Hicks or Intent to Sell by Jeffery Marks.
Anyone with a book to promote, and isn't that every writer? needs to read Ms. Dahlke's guide to promotion. A writer herself, she's generously done the research to help other writers SELL. I've used her promotional tools and they work. It'll be the best .99 you'll spend.
There are plenty of books on book promotion out there. This one is short and basic, but that's an advantage, because it's not overwhelming. It shares what works well for one experienced author who also has a background in sales. She shares good advice, starting with choosing a title and writing your blurb. This is followed by details on how to get reviews, an overview on using Kindle's KDP Select for promotion, and places to list your e-book when it's free. She also covers using Twitter, making the most of paid promotions, and promotional groups to join. This is just right for an author starting out with promotion who needs a straightforward plan to follow.
Look, if you're new to self-publishing and everything is starting to make you feel like you're knitting with fog, then I would definitely recommend this book. It's not expensive, yes it's 32 pages long but hey, I'll spend the time reading a novel but I won't spend it reading a 300 page 'how to' book thanks. It's humourous and written by someone who's clearly walked the frustration mile along with the rest of us. From blurbs and synopsis to social media, it's a comprehensive and factual guide to get you started, or improve what you're already doing. The quote that actually made me snort was this one, because it's exactly what I got when I started up my Twitter account.
"3. Look at profiles before you follow or follow back or you're going to get gang-bangers and 'hos from Jersey who want to take your money."
Put it this way, I'm very glad I read it and will be going back to it again and again.
There were several promotional techniques I'd been considering, but I'd have to do some research. No longer. Dahlke gives step-by-step information that shows you what to do and where to go to get the best bang for your $. I particularly liked her opinions based on her own experiences.
Here is a lot of valuable promo-info for authors. I am no pro, but not a newbee either, and found some great advice in this book. I had heard a lot of it before since I am a fanatic Googler, but the new stuff I that I learned is worth many times the price of admission. Ms Dahlke gets to the point. One can gather good advice on every page. She's a mystery writer, but there is no mystery here.