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Jump Start Your Business Brain: The Scientific Way To Make More Money Paperback – April 1, 2005


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Product Details

  • Paperback: 340 pages
  • Publisher: Clerisy Press (April 1, 2005)
  • Language: English
  • ISBN-10: 1578601797
  • ISBN-13: 978-1578601790
  • Product Dimensions: 1 x 5.5 x 8.5 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (49 customer reviews)
  • Amazon Best Sellers Rank: #286,065 in Books (See Top 100 in Books)

Editorial Reviews

Review

Jump Start Your Business Brain is the first piece of TRUE, fact-based marketing wisdom since David Ogilvy. — John Ruffley, Director of Marketing, M&M/Mars

Listen, learn and take action NOW! — Guy Kawasaki, CEO, Garage Technology Ventures and author of The Art of the Start

About the Author

Doug began his entrepreneurial career at age twelve, later earned a degree as a chemical engineer from the University of Maine and then worked for Proctor & Gamble, where he rose to the rank of Master Marketing Inventor and set a corporate record developing and introducing nine new business initiatives in a twelve-month period. After 10 years, Doug retired from corporate life to found what is now known as the Eureka! Ranch, a corporate think tank that has won accolades from some of the biggest corporations in the world including American Express, Procter & Gamble, The Ford Motor Company, Nike and Walt Disney. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Truthfully one of the best "marketing" books I have ever read.
George Agriesti
If you are in the process of creating a marketing campaign, or creating products/services, you really need to read this book.
John C. Dunbar
I am not totally done with this book, but what I have read is a lot of great ideas, very helpful.
ZyGone

Most Helpful Customer Reviews

42 of 43 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on April 10, 2002
Format: Hardcover
Perhaps you have already read Hall's previous book, Jump Start Your Brain (1996) to which David Wecker was a contributor. Most of the core concepts introduced in that book are developed in much greater depth in this sequel. However, Hall makes a much greater effort to explain their direct relevance to achieving business success. He shares "good news" in the Introduction: "Business success is not random. There are patterns in the universe of business. There are reproducible scientific lessons and laws that, when applied with diligence, can help you win more, lose less, and make more money with your new products, services, sales, and advertising efforts." Contrary to Darwinists, Hall rejects the term survival, replacing it with "thriving" through the effective use of data-validated scientific laws. Although he states that small business owners are the "focal point" of his book, I believe that literally anyone can benefit from this book who needs to formulate better ideas within a competitive marketplace.
These new ideas need not be limited to "new products, services, sales, and advertising efforts." On the contrary, they could also help substantially to improve the cycle time and first-pass yield of a process to produce new products and services, to increase both sales and profits, and to maximize the impact of marketing (i.e. creating demand for) whatever is offered for sale. In addition, effective application of "reproducible scientific lessons and laws" can generate new ideas which help a company to strengthen its relationships with customers, vendors, and strategic allies as well as with its own employees or "associates," as they are called at companies such as Wal-Mart and JCPenney.
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14 of 15 people found the following review helpful By John C. Dunbar on October 9, 2001
Format: Hardcover
Doug Hall has mellowed somewhat from his earlier works and is more focused on bottom line results in creating products/services and creating marketing messages. Before he could be "bounce off the wall creative." His prior book "Jump Start Your Brain" is also excellent, but this one is better. Start with this one first. Then get the previous one if you can.
If it weren't for the Foreword by Tom Peters, I would have rated this book a 10 in a scale of 1 to 5. So, I guess it is just a 7 on a scale of 1 - 5 since I had to suffer through one page of capital letters from Tom Peters glowing praises of this book. Can Tom Peters ever write a sentence without using all caps?
Fortunately, the writing style of Hall is very readable. In fact, this is much better than his previous books. In my copy, every page has many underlinings and comments or notes to myself.
If you are in the process of creating a marketing campaign, or creating products/services, you really need to read this book.
I highly recommend this very practical book. And, the author comes across as a great teacher, consultant, coach, motivator and friend. He has an excellent background to teach this subject and his recommendations appear easy to apply.
John Dunbar
Sugar Land, TX
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5 of 5 people found the following review helpful By Paul Duffau on January 27, 2007
Format: Paperback Verified Purchase
Doug Hall has distilled a lifetime of marketing research into this one book with the essentials on what a successful marketing campaign should contain. He does this with a dynamic use of statistics to supports his points and ancedotal evidence from his experiences in the helping businesses.

Designed for the individual that must build and manage the marketing program of his or her company, this book has ramifications that impact all levels of the hierarchy. It does so by reminding the reader that the business exists to serve a fundamental need of the client - and everybody must understand and be able to articulate what valuable purpose they serve.

Developed in two sections, Hall expands on how to generate better (more effective) marketing messages in the first and how to generate new ideas in the second. From the first pages, it is clear that this is a serious book of applied research. Jump Start Your Business Brain doesn't want you to win advertising awards; the best award is making more money with less, but better informed, effort.

The sections include small exercises to illustrate your current position and define your strengths and weaknesses. The clarity of the writing reatly assists in the process. Doug Hall doesn't leave you guessing about the application of his principles. He is very explicit in his statements and backs it with evidence. This isn't a "How-to" book, though; it's a "Why-to". As becomes clear as you read, when you develop the "Why-to", the "how-to" becomes apparent. After that, it's follow through.

The highest praise I can offer it is that I have used the principles to redesign my campaigns. I know my messages and more importantly, my clients now know my message.

My increased sales are a testament to Doug Hall's applied research.
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10 of 12 people found the following review helpful By Erik Gfesser VINE VOICE on August 6, 2005
Format: Hardcover Verified Purchase
The average 5-star rating that this book has received to date is interesting. My 2-star rating credits Doug Hall's follow-up to his classic "Jump Start Your Brain" text with introducing readers to basic marketing in an enthusiastic manner. However, unlike the first "Jump Start" book (refer to the associated 5-star review I wrote for that text), there really is no uniqueness to this book when compared to other business-related marketing books except for the style in which the material is presented. Hall constantly brings up his "Merwyn" probability success tool that is being sold to the reader as a good way to predict the outcome of their product ideas, but since it is a proprietary tool there is no concrete explanation of the analytics behind the tool. Often, the book seems like it is merely a 300+-page sales pitch for Merwyn (and by the way, there is even a coupon in the book to get a one-time discount on use of his tool through the author's firm). After reading "Jump Start Your Business Brain" line by line for the first few chapters, it became quickly apparent that there is definitely a large amount of non-value-added fluff in the material. I still highly recommend "Jump Start Your Brain", but I do not believe this new Hall effort is worth your time unless you are completely new to marketing theory.
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