Jump Start Your Business Brain: The Scientific Way To Make More Money (Paperback)

by Doug Hall (Author), Tom Peters (Foreword) "This chapter provides the specific supporting credibility for the Marketing Physics laws that tollow..." (more)
Key Phrases: overt benefit, trademark pedigree, inventing sessions, Real Reason, Marketing Physics, Capitalist Creativity (more...)

Editorial Reviews

Review
Jump Start Your Business Brain is the first piece of TRUE, fact-based marketing wisdom since David Ogilvy. -- John Ruffley, Director of Marketing, M&M/Mars

Listen, learn and take action NOW! -- Guy Kawasaki, CEO, Garage Technology Ventures and author of Rich Dad, Poor Dad .

The author's passion for turning dreams of success into reality is evident on every pageand quite contagious. -- Successful Meetings Magazine

Product Description
Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.

Product Details

• Paperback: 340 pages
• Publisher: Clerisy Press (April 1, 2005)
• Language: English
• ISBN-10: 1578601797
• ISBN-13: 978-1578601790
• Product Dimensions: 8.7 x 5.6 x 1 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #174,710 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Why Marketing Ideas Work, January 27, 2007

By	Paul V. Duffau "Business Owner and Consultant" (Asotin, WA USA) - See all my reviews (REAL NAME)

Doug Hall has distilled a lifetime of marketing research into this one book with the essentials on what a successful marketing campaign should contain. He does this with a dynamic use of statistics to supports his points and ancedotal evidence from his experiences in the helping businesses.

Designed for the individual that must build and manage the marketing program of his or her company, this book has ramifications that impact all levels of the hierarchy. It does so by reminding the reader that the business exists to serve a fundamental need of the client - and everybody must understand and be able to articulate what valuable purpose they serve.

Developed in two sections, Hall expands on how to generate better (more effective) marketing messages in the first and how to generate new ideas in the second. From the first pages, it is clear that this is a serious book of applied research. Jump Start Your Business Brain doesn't want you to win advertising awards; the best award is making more money with less, but better informed, effort.

The sections include small exercises to illustrate your current position and define your strengths and weaknesses. The clarity of the writing reatly assists in the process. Doug Hall doesn't leave you guessing about the application of his principles. He is very explicit in his statements and backs it with evidence. This isn't a "How-to" book, though; it's a "Why-to". As becomes clear as you read, when you develop the "Why-to", the "how-to" becomes apparent. After that, it's follow through.

The highest praise I can offer it is that I have used the principles to redesign my campaigns. I know my messages and more importantly, my clients now know my message.

My increased sales are a testament to Doug Hall's applied research.

5.0 out of 5 stars Forgotten why you're in business?, March 6, 2009

By	Elizabeth Ball (Sydney, Australia) - See all my reviews (REAL NAME)

This book jumped out at me on the airport bookstore shelf! I make it a little rule always to buy the book that can do this - it is inevitably what I need to read at the time.

So if you're a bored marketing manager or a panicked entrepreneur wondering what on earth you can do to improve your company's results, read this!

It is packed with excellent, tested advice. This is, after all, the guy who consults to Disney, who know a thing or two about marketing.

Buy this to get re-energised and enthusiastic about your business again, you won't be sorry!

5.0 out of 5 stars Good Advice From an Experienced Author, February 23, 2009

By	R. Gehring (St. Paul, MN USA) - See all my reviews (REAL NAME)

Doug Hall's book is practical, but powerful advice. If your business could benefit from reaching more customers, more effectively-- read it!

The book contains short exercises that you can do with your company's product offerings, showing you how effective your external and internal communication strategies really are.

If you've never heard the terms "Overt Benefit", "Reason to Believe" and "Dramatic Difference" you're leaving business (and money) on the table.

I Highly recommend this book for leaders in all areas of the company!