This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
Jump Start Your Marketing Brain
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Most Helpful Customer Reviews
32 of 32 people found the following review helpful
By John Matlock
Format:Paperback
This little book is different.
Most marketing books tell you how to do the same old things: market studies, focus groups, testing, etc.
This one is different. It is basically an analysis of research involving advertisements, brands, customers, and sales reps. The format is basically a series of little two page points. The left hand page is labeled "Scientific Advice" and the right hand is "Practical Ideas."
A lot of these are the old standbys like: KISS, Keep it Simple Stupid. Make your message so a ten year old can understand it. But even the old standbys need to be thought over every once in a while.
And some of the scientific advice directly contradicts the old message. Selling the sizzle rather than the steak for instance is often a mistake. And he gives the evidence to prove it.
Most of the messages seem to me to be more concerned with a smaller company, even a start-up rather than a giant operation. There's more on selling new widgets rather than convincing people to buy Coke rather than Pepsi.
An inexpensive little book, even one idea for your next marketing project will cover its cost many times over, and I got much more than one idea out of it.
Most marketing books tell you how to do the same old things: market studies, focus groups, testing, etc.
This one is different. It is basically an analysis of research involving advertisements, brands, customers, and sales reps. The format is basically a series of little two page points. The left hand page is labeled "Scientific Advice" and the right hand is "Practical Ideas."
A lot of these are the old standbys like: KISS, Keep it Simple Stupid. Make your message so a ten year old can understand it. But even the old standbys need to be thought over every once in a while.
And some of the scientific advice directly contradicts the old message. Selling the sizzle rather than the steak for instance is often a mistake. And he gives the evidence to prove it.
Most of the messages seem to me to be more concerned with a smaller company, even a start-up rather than a giant operation. There's more on selling new widgets rather than convincing people to buy Coke rather than Pepsi.
An inexpensive little book, even one idea for your next marketing project will cover its cost many times over, and I got much more than one idea out of it.
2 of 2 people found the following review helpful
Format:Paperback
Great book, full of insights gained by reviewing the research and through testing. It shines a harsh light on many false assumptions among marketers and non marketers alike. But also it gives actionable advice on what to do to improve marketing results. I've written all over it and will re-read often.
By M
Format:Paperback|Amazon Verified Purchase
I love the fact that's it's focused into various high-level sections like Strategy & Marketing message.
The other thing I love about this are the super-focused topics. You read the headline, get the gist
of it... read the first half of the page and get hit by reality and the real-world facts on the effect of
a certain strategy or tactic. Then on the other side of the page are suggestions on how to apply.
It's a quick read. I pick it up to get some ideas and re-focus on Marketing Strategies I overlooked.
The other thing I love about this are the super-focused topics. You read the headline, get the gist
of it... read the first half of the page and get hit by reality and the real-world facts on the effect of
a certain strategy or tactic. Then on the other side of the page are suggestions on how to apply.
It's a quick read. I pick it up to get some ideas and re-focus on Marketing Strategies I overlooked.
Most Recent Customer Reviews
5.0 out of 5 stars
Solid practical book
This book is very different from the rest. Very practical. He believes in the systematic approach, which is supposed to minimize the human error. Read more
Published 21 months ago by Vladislav Golovin
5.0 out of 5 stars
Great, great, great
Love the book, it really helped me get clarity on business issues and has fundamentally changed my approach to marketing.
Not only that, but it works.
Not only that, but it works.
Published 22 months ago by IanH
4.0 out of 5 stars
One of Doug's Better Books
I have read all of Doug's books and this is one of his better publications. It gives specific, practical action steps and guidance on how to accelerate your marketing success based... Read more
Published on February 10, 2006 by Paul R. Dimodica
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