Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas [Paperback]

Doug Hall (Author)

Book Description

Publication Date: June 1, 2005

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Product Details

• Paperback: 320 pages
• Publisher: Clerisy Press (June 1, 2005)
• Language: English
• ISBN-10: 157860205X
• ISBN-13: 978-1578602056
• Product Dimensions: 8.9 x 5.8 x 0.8 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #850,695 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

31 of 31 people found the following review helpful:

5.0 out of 5 stars Good Advice, Good Ideas, June 2, 2005

By 

John Matlock "Gunny" (Winnemucca, NV) - See all my reviews
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This review is from: Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas (Paperback)

This little book is different.

Most marketing books tell you how to do the same old things: market studies, focus groups, testing, etc.

This one is different. It is basically an analysis of research involving advertisements, brands, customers, and sales reps. The format is basically a series of little two page points. The left hand page is labeled "Scientific Advice" and the right hand is "Practical Ideas."

A lot of these are the old standbys like: KISS, Keep it Simple Stupid. Make your message so a ten year old can understand it. But even the old standbys need to be thought over every once in a while.

And some of the scientific advice directly contradicts the old message. Selling the sizzle rather than the steak for instance is often a mistake. And he gives the evidence to prove it.

Most of the messages seem to me to be more concerned with a smaller company, even a start-up rather than a giant operation. There's more on selling new widgets rather than convincing people to buy Coke rather than Pepsi.

An inexpensive little book, even one idea for your next marketing project will cover its cost many times over, and I got much more than one idea out of it.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Myth buster, May 7, 2007

By 

Geoffrey Kelly (Wheelers Hill, Victoria Australia) - See all my reviews
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This review is from: Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas (Paperback)

Great book, full of insights gained by reviewing the research and through testing. It shines a harsh light on many false assumptions among marketers and non marketers alike. But also it gives actionable advice on what to do to improve marketing results. I've written all over it and will re-read often.

5.0 out of 5 stars Solid practical book, August 24, 2011

By 

Vladislav Golovin - See all my reviews
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This review is from: Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas (Paperback)

This book is very different from the rest. Very practical. He believes in the systematic approach, which is supposed to minimize the human error. Excellent collection of the practical solutions for various situations.