Customer Reviews

Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

5 star:		(4)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This little book is different.

Most marketing books tell you how to do the same old things: market studies, focus groups, testing, etc.

This one is different. It is basically an analysis of research involving advertisements, brands, customers, and sales reps. The format is basically a series of little two page points. The left hand page is labeled "Scientific Advice" and the right hand is "Practical Ideas."

A lot of these are the old standbys like: KISS, Keep it Simple Stupid. Make your message so a ten year old can understand it. But even the old standbys need to be thought over every once in a while.

And some of the scientific advice directly contradicts the old message. Selling the sizzle rather than the steak for instance is often a mistake. And he gives the evidence to prove it.

Most of the messages seem to me to be more concerned with a smaller company, even a start-up rather than a giant operation. There's more on selling new widgets rather than convincing people to buy Coke rather than Pepsi.

An inexpensive little book, even one idea for your next marketing project will cover its cost many times over, and I got much more than one idea out of it.

Great book, full of insights gained by reviewing the research and through testing. It shines a harsh light on many false assumptions among marketers and non marketers alike. But also it gives actionable advice on what to do to improve marketing results. I've written all over it and will re-read often.

This book is very different from the rest. Very practical. He believes in the systematic approach, which is supposed to minimize the human error. Excellent collection of the practical solutions for various situations.

Love the book, it really helped me get clarity on business issues and has fundamentally changed my approach to marketing.

Not only that, but it works.

I have read all of Doug's books and this is one of his better publications. It gives specific, practical action steps and guidance on how to accelerate your marketing success based on his research.

Buy it and increase your marketing success.

Paul R. DiModica
Author of Value Forward Selling - How To Sell Management
http://www.howtosellmanagement.com