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Juran on Quality by Design: The New Steps for Planning Quality into Goods and Services [Hardcover]

J. M. Juran (Author)
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

May 4, 1992
Building on the experiences of scores of companies and hundreds of managers, J.M. Juran, the world-renowned quality pioneer, presents a new, exhaustively comprehensive approach to planning, setting, and reaching quality goals. Employing three case examples which encompass the three major sectors of the economy -- service, manufacturing, and support, he offers a practical plan for companies to achieve strategic, market-driven goals by following a structural approach to planning quality.

Quality, according to Juran, has become a prerequisite for business success. He cites the loss of market share, failure of products, and waste as results of poor quality planning. Juran provides a set of universal steps which can be used in the basic managerial process to establish quality goals, identify customers, determine customer needs, provide measurement, and develop process features and controls to improve business tactics.

The author gives new emphasis to setting quality goals, planning in "multifunctional" processes, establishing data bases for quality planning, motivating managers and the work force, and introducing quality planning into organizations.


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Editorial Reviews

Review

Business Week The man who taught Japan how to manage for quality.

About the Author

J. M. Juran is the founder and Chairman Emeritus of Juran Institute, Inc. He is the author of Juran on Planning for Quality and Juran on Leadership for Quality (both Free Press) and has received over thirty awards and medals for his innovations and contributions in quality control.

Product Details

  • Hardcover: 538 pages
  • Publisher: Free Press; Revised edition (May 4, 1992)
  • Language: English
  • ISBN-10: 0029166837
  • ISBN-13: 978-0029166833
  • Product Dimensions: 9.6 x 6.4 x 1.4 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #269,485 in Books (See Top 100 in Books)

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15 of 16 people found the following review helpful:
5.0 out of 5 stars Juran provides design rigor., January 5, 2005
By 
This review is from: Juran on Quality by Design: The New Steps for Planning Quality into Goods and Services (Hardcover)
Juran on Quality by Design offers a look into the thinking by members of the Juran Institute on the means to deliver quality products and services through a customer focused planning process. This latest Juran book is actually a replacement and expansion of one of its predecessors, Juran on Planning for Quality (Free Press, 1988). The similarities between the two books is significant enough that this new book should have been promoted as the second edition of the first. The new title is much better aligned with the intent of the discussion contained, since the earlier title made the line management audience less obvious than required for the use of the procedures contained throughout the volume.

In Planning for Quality, Juran laid out a ten-step road map for the planning of new products to meet the explicit and known needs of the customer. Using a chapter-by-chapter approach that followed the road map step-by-step, Juran explained the overall process of designing quality into the product in a fashion that makes the work useful to both line staff chartered with implementing the processes and senior management who must provide the commitment and leadership that make it all work. As each step progressed, Juran built a spreadsheet that captured the necessary process and product data needed to provide traceability from customer needs through process controls and product quality control tests.

In Quality by Design, Juran has kept to the style and organization of the former work, but the process itself has matured during the four year gap. The revised process includes only six sequential steps: establish quality goals, identify those impacted (the customers), determine customers' needs, develop product features, develop process features, and establish process controls (transfer to operations).

A seventh step, apply measurement, now appears throughout the process and affects all six of the sequential steps. In Planning for Quality, measurement was the fifth of the ten sequential steps. Ongoing measurement is an important part of the maturation that Quality by Design has gone through.

Juran's spreadsheet has also matured from one very complicated spreadsheet, that actually became quite unmanageable, to a collection of four simpler spreadsheets that each coordinate a different view of the data collected, making the planning results easier to tie back to the process. The spreadsheets constitute the raw data output of the process. Juran describes the four spreadsheets as "the interlocking input-output chain, in which the output for any step becomes the input for the next step."

The first planning spreadsheet list customers down the rows, and customer needs across the columns. The second transfers those needs to the rows and adds product features as columns. The third moves product features to the rows and adds process features as columns. The fourth spreadsheet adds process control features as columns providing full traceability from the process controls implemented back to the original customers that drove the quality planning cycle. Those comfortable with matrices will recognize that these four spreadsheets represent a five dimensional structure of information about the customer and processes. In Planning for Quality, Juran had implemented these five dimensions in a single two dimensional spreadsheet and the result was unmanageable, making Quality by Design a significant improvement.

In addition to revising the earlier work, Quality by Design expands on many issues raised earlier with an additional 200 pages of discussions that affect the implementation of the planning process throughout the organization, and several major case studies that highlight the application of the process.

The chapter on "Strategic Quality Planning" offers insights on the application of the planning process to senior management and the creation of a quality culture within the organization. The chapters on "Departmental Quality Planning" and "Multifunctional Quality Planning" highlight the use of the process within the organization for inter-departmental or intra- departmental quality action. These closing chapters offer guidance on the application of Juran's planning process, making Quality by Design less theoretical sounding than its predecessor, Planning for Quality.

Professionals with my field of information technology should read Quality by Design. Even those individuals who have already read the previous Planning for Quality will find enough incremental value to justify the overlap. The question remains: How can the process described be applied within the IT function?

To start, the planning spreadsheets can be used to map out the requirements for any methodology and standards already in place within the department. To the extent that quality control is often difficult to sell within the development methodology, the spreadsheets help illustrate how the process controls inherent in the IT process support the requirements of IT customers. Likewise, the spreadsheets will point out any existing omissions in current IT practices that may result in dissatisfied customers. This self-assessment and diagnostic use of Juran's work can be done with relatively little effort and at low cost.

Second, and requiring more resource and commitment, Juran's process can be rolled into the current IT requirements definition process to improve the level of requirements being defined by IT projects. The deliverables may have to be mapped against Juran's spreadsheets, but the result will be an increased project focus on, not just data and processes, but also the controls that need to be built into the IT system to assure that the application can be validated and monitored over the long-term. The result will be the implementation not just of new application processes, but of processes that embed the concept of continuous improvement through control of the key variables directly traceable back to customer satisfaction.

That's what Juran on Quality by Design is all about!
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9 of 10 people found the following review helpful:
5.0 out of 5 stars This book is IN DEPTH and well thought out, March 20, 2002
By 
Debra L. Dix (Houston, TX United States) - See all my reviews
This review is from: Juran on Quality by Design: The New Steps for Planning Quality into Goods and Services (Hardcover)
This book cannot be read like a 'coffee table' book. It is very challenging and at I learned a LOT even in the first 50 pages. Lots of examples, analogies and graphs/charts. If you want an in depth view of the QA process, this is THE book for you!
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Excellent book, May 23, 2006
This review is from: Juran on Quality by Design: The New Steps for Planning Quality into Goods and Services (Hardcover)
This is a high quality book on quality that is well written with excellent examples and illustrations to reinforce the concepts that are in the book. It explores and explains the various quality theories and processes.

Joseph M. Juran made many contributions to the field of quality management in over 70 years of his active working life. He revolutionized the Japanese philosophy on quality management and helped shape their economy into the industrial leader it is today. Dr. Juran was the first to incorporate the human aspect of quality management which is referred to as Total Quality Management.

Juran's philosophy is centred on top management involvement, the Pareto principle, the need for widespread training in quality, the definition of quality as fitness for use, the project-by-project approach to quality improvement, among others.

Quality specialists will find the book very handy as it gives an in-depth analysis of the subject with practical guides on how to apply the concepts in their organisations.
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Inside This Book (learn more)
First Sentence:
This chapter explains why a book on quality planning is needed. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
quality planning road map, strategic quality goals, key macroprocesses, product features that respond, structured quality planning, processor team, triple role concept, product quality goals, product salability, establishing quality goals, establish quality goals, conformance decisions, making quality happen, upper managers, chronic quality problems, multifunctional processes, process quality planning, separating planning, quality planning process, strategic quality management, generic spreadsheet, product dissatisfaction, human sensing, chronic waste, corporate interference
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Santayana Review, United States, New York, Juran Trilogy, List of High Points, Team Taurus, The Spiral, Ford Motor Company, Sir Percy, Juran Institute, Prince Henry, Quality Control Handbook, Florida Power, Ford Taurus, General Motors, Light Company, Texas Instruments, World War, Postal Service, Reduce Human Error, Translated Need, Automotive Heating System, Business Week, Conference Board, Process Capability-the Concept
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