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Amazon Best Books of the Month, September 2011: Simon Garfield’s Just My Type presents an entertaining history of fonts, from font "pirating" dating back nearly as far as Gutenberg to the creation of Comic Sans and Ikea’s font-change controversy. With a variety of recent, news-making examples and font samples throughout, Just My Type explains how and why certain fonts can elicit emotions or gut-instinct reactions. Garfield’s humor and historical anecdotes add to his deep understanding of how something as simple as font choice can speak volumes about our cultural climate--and why it’s so easy to agonize over what font to use on a party invitation. Whether you’re already a font aficionado or can’t tell the difference between Times New Roman and Arial, this entertaining history will give you a greater appreciation of the typefaces that surround you every day. --Malissa Kent--This text refers to an out of print or unavailable edition of this title.
“This is a smart, funny, accessible book that does for typography what Lynne Truss’s best-selling Eats, Shoots & Leaves did for punctuation: made it noticeable for people who had no idea they were interested in such things.” — Janet Maslin, The New York Times
"Whether you're a graphic designer or a layperson with no background in this area, reading what Garfield has to say will change the way you perceive the written word forever.”
— The Los Angeles Times
“A deliriously clever and entertaining book”
— The Boston Globe
“Informative, delightful — and essential reading for word geeks everywhere.”
— The Seattle Times
“Lively […] intriguing […] a cheeky book about the human side and our reaction to fonts.”
— Seattle Post Intelligencer
“Highly entertaining … Garfield takes readers on a rollicking tour of the world of typography, from book jackets to road signs, TV shows to computers.”
— USA Today
“Reading Simon Garfield’s Just My Type can transform your daily life into an endless quest for knowledge of the typefaces in which signs, books, magazines, newspapers, etc. are set.”
— Washington Post
“Garfield’s romping history (with multitype text) is zestfully informative.”
“Funny and fascinating, irreverent and playful yet endlessly illuminating, the book is an absolute treat for the type-nerd, design history geek, and general lover of intelligent writing with humor.”
— The Atlantic
“A thoroughly entertaining, well-informed tour of typefaces”
“Garfield has a light touch and moves effortlessly among various aspects of typography past and present […] Highly recommended to all, whether or not you feel predisposed to like this kind of thing! Eye-opening and mind-expanding!”
— Library Journal
A “lively romp through the history of fonts. Garfield’s evocative prose […] entices us to see letters instead of just reading them.”— Publishers Weekly See all Editorial Reviews
Very basic but at the same time, very interesting and entertaining reading. I really like the way the information the author gives jumps from classics to what we can consider... Read morePublished 1 month ago by uvejota
This book provided a very interesting history lesson on type, especially since my experience with the subject was so basic I hadn't even heard of several of the fonts presented in... Read morePublished 1 month ago by Oriana S.
Super interesting and great, short chapters that tell the history of popular, well-known fonts.
Perfect for your font/design nerd friend.
Just so-so. Thought there would be more history and backstoryPublished 2 months ago by Luis R Santaella
I didn't read this book myself. I gave it as a gift to my brother for Christmas. He's a graphic designer and art director and he absolutely LOVED the book. Read morePublished 5 months ago by Whitney Cruz